The adsorption isotherms of such organic dyes as methylene blue, crystal violet and aniline blue in water on palygorskite based on the purification of Jingyuan palygorskite clay were studied through static adsorption experiments, with a discussion on the thermodynamic characteristics. The results show that the equilibrium of the three kinds of dyes can be reached in about 30 minutes in the range of experiment temperatures, the adsorption isotherms of these three dyes on purified palygorskite fit Langmuir model fairly well, and the saturated adsorption capacities from Langmuir models are in order of crystal violet>methylene blue>aniline blue.