Role of intrinsic and extrinsic factors in user social media acceptance within workspace: Assessing unobserved heterogeneity

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• 作者：Samuel Fosso Wamba^a ; ^{fossowam@gmail.com} ; Mithu Bhattacharya^b ; ^{bhattami@udmercy.edu} ; Laura Trinchera^c ; ^{Laura.trinchera@neoma-bs.fr} ; Eric W.T. Ngai^d ; ^{eric.ngai@polyu.edu.hk}
• 关键词：Social media ; Adoption ; Intrinsic and extrinsic factors ; Unobserved heterogeneity ; REBUS-PLS ; TAM
• 刊名：International Journal of Information Management
• 出版年：2017
• 出版时间：April 2017
• 年：2017
• 卷：37
• 期：2
• 页码：1-13
• 全文大小：893 K
• 卷排序：37

文摘

Developed and validated a research model extending technology acceptance model integrating intrinsic and extrinsic motivators. To detect homogeneity of users’ behavior response-based procedure for partial least squares is used. Assessed the unobserved heterogeneity in our structural equations model to detect the homogeneity of users’ behaviors. We provide support for the proposed model and highlight the existence of three distinctive subgroups with homogenous user’s behaviors. Our results reveal the existence of distinct adoption behaviors for different groups within the overall sample.