Sorry sorries: Image repair after regretted apologies
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- 作者：Josh Compton josh.compton@dartmouth.edu" class="auth_mail" title="E-mail the corresponding author
- 关键词：Image repair ; Apology ; Credibility ; Public relations ; Political communication
- 刊名：Public Relations Review
- 出版年：2016
- 出版时间：June 2016
- 年：2016
- 卷：42
- 期：2
- 页码：353-358
- 全文大小：347 K
文摘
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Botched apologies create challenging public relations situations.
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Options include rhetorical strategies of bolstering, minimization, and mortification.
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Apologizing for an apology could raise questions about the sincerity of either apology.