The power of the “like” button: The impact of social media on box office

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• 作者：Chao Ding^a ; ^{chao.ding@hku.hk}Author Vitae ; Hsing Kenneth Cheng^b ; ^{kenny.cheng@warrington.ufl.edu}Author Vitae ; Yang Duan^c ; ^{yangduan@hkbu.edu.hk}Author Vitae ; Yong Jin^d ; ^{jimmy.jin@polyu.edu.hk}Author Vitae
• 关键词：Box office ; Facebook &ldquo ; like&rdquo ; Social impact ; Social marketing
• 刊名：Decision Support Systems
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：94
• 期：Complete
• 页码：77-84
• 全文大小：297 K
• 卷排序：94

文摘

We propose prerelease “like” as a social metric of box office performance. We use Social Impact Theory to study the social impact of prerelease “likes”. Prerelease “likes” exert a significantly positive impact on box office performance. The prerelease “like” impact is stronger as it approaches release date.