Does IT alignment between supply chain partners enhance customer value creation? An empirical investigation

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• 作者：Daekwan Kim ; S. Tamer Cavusgil ; Erin Cavusgil
• 关键词：IT alignment ; Relationship-enabled responsiveness ; Customer value creation
• 刊名：Industrial Marketing Management
• 出版年：2013
• 出版时间：August, 2013
• 年：2013
• 卷：42
• 期：6
• 页码：880-889
• 全文大小：408 K

文摘

In today's hypercompetitive market, a firm's individual efforts, by themselves, are not sufficient to respond to marketplace changes in a timely and effective manner. Rather, the firm must rely on its intermediaries and bundle their respective resources to create responsiveness and added value to customers. In this investigation, the authors draw on the relationship marketing literature and the resource-based perspective to examine how firms can increase their customer value creation by exploring two specific driving forces, i.e., strategic importance of supply chain partners and interfirm integration, and relationship-enabled responsiveness as the dynamic capabilities derived from the driving forces. Using the developed scales for customer value creation, hypotheses are tested on data collected from 184 firms. Results suggest that strategic importance of supply chain partners motivates interfirm integration, i.e., strategic collaboration and information technology alignment, setting the stage for enhanced relationship-enabled responsiveness, and subsequently, customer value creation for the firm.