We examined acquisition and extinction of a conditioned place preference for virtual rooms paired with monetary reward in healthy young adults. Participants showed a preference for (spent more time in) a virtual room paired with high monetary reward over one paired with low monetary reward. Participants reported that they preferred the room paired with high monetary reward and liked it more than the room paired with low monetary reward. The behavioral and subjective place preferences were transient; participants did not exhibit a preference for the high reward room 24 h later.