Uncovering patterns of consumers' interest for beer: A case study with craft beers

详细信息    查看全文

• 作者：Gianluca Donadini^a ; ^{gianluca.donadini0@aliceposta.it} ; Sebastiano Porretta^b
• 关键词：Conjoint analysis ; Craft beer ; Consumers ; Preference ; Industrial beer
• 刊名：Food Research International
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：91
• 期：Complete
• 页码：183-198
• 全文大小：805 K
• 卷排序：91

文摘

This study explored consumers' interest for CB in Italy. Glass bottle + crown cap, microfiltration and local grains have the most positive effect on interest. PET Keg, can and large-scale corporate brewery have the most negative effect on interest. Men and women are similar in their interest for craft beer. Men differ from the preferences of women for a few attribute levels only.