The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

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• 作者：Raffaele Filieri^a ; ^{Raffaele.Filieri@newcastle.ac.uk} ; Zhibin Lin^b ; ^{zhibin.lin@northumbria.ac.uk}
• 关键词：Smartphone brands ; Young Chinese consumers ; Chinese culture ; Mianzi ; Repurchase intention
• 刊名：Computers in Human Behavior
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：67
• 期：Complete
• 页码：139-150
• 全文大小：497 K
• 卷排序：67

文摘

This study investigates young Chinese consumers' repurchase intention of smartphone. The study adopts mixed method (interviews + quantitative analysis, PLS-SEM). Develops a new framework including aesthetic, functional, branding, socio-cultural influences. Subjective norm, perceived quality and design appeal influence young Chinese consumers' mianzi. Mianzi, perceived quality, design appeal predict repurchase intentions.