Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis

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• 作者：Yang Cheng^a ; ^{ccylove2010@gmail.com} ; Yi-Hui Christine Huang^b ; ^{yhuang100@gmail.com} ; Ching Man Chan^b ; ^{louixx.chan@gmail.com}
• 关键词：Public relations ; Time series ; Social media ; Agenda building ; Crisis ; China
• 刊名：Telematics and Informatics
• 出版年：2017
• 出版时间：June 2017
• 年：2017
• 卷：34
• 期：3
• 页码：765-773
• 全文大小：426 K
• 卷排序：34

文摘

This study investigates a social mediated crisis triggered by the Guo Meimei incident that negatively affected the Red Cross Society of China (RCSC). RCSC’s public relations efforts, media coverage, and public opinion on micro-blogs are examined through the theoretical grounding of agenda building. Evidence shows that organizational public relations activities strongly influence media coverage at the first level, but exert no influence upon online public opinion. RCSC’s agenda neither forms issue salience of online public opinion, nor effectively influences public’s attitude on the issue. This study extends the theorization of the effects of agenda building by adding contextual factors about social media, political, and cultural characteristics in China.