With Good We Become Good: Understanding e-learning adoption by theory of planned behavior and group influences
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- 作者：Tsai-Hsin Chu ; thchu@mail.ncyu.edu.tw" class="auth_mail" title="E-mail the corresponding author ; Yi-Ying Chen lively8820@hotmail.com" class="auth_mail" title="E-mail the corresponding author
- 关键词：Technology adoption ; Intention ; Social identity ; Social bonds ; E-learning
- 刊名：Computers and Education
- 出版年：2016
- 出版时间：January-February 2016
- 年：2016
- 卷：92-93
- 期：Complete
- 页码：37-52
- 全文大小：722 K
文摘
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We extend TPB with social identity (SI) and social bonds (SB) for e-learning adoption.
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We conduct a survey and apply PLS to examine the research framework and hypotheses.
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Attitude, subjective norms, PBC, and SB can predict intention.
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SI and SB moderate the effect of subjective norms on intention.
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We highlight the importance of group influences on e-learning intention.