Cocreative customer practices: Effects of health care customer value cocreation practices on well-being
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- 作者：Janet R. McColl-Kennedy ; PhDa ; j.mccoll-kennedy@business.uq.edu.au" class="auth_mail" title="E-mail the corresponding author ; Suellen J. Hogan ; PhDa ; s.hogan@business.uq.edu.au" class="auth_mail" title="E-mail the corresponding author ; Lars Witell ; PhDb ; c ; lars.witell@liu.se" class="auth_mail" title="E-mail the corresponding author ; Hannah Snyder ; PhDa ; h.snyder@business.uq.edu.au" class="auth_mail" title="E-mail the corresponding author
- 关键词：Service marketing ; Health ; Well-being ; Customer practices ; Value cocreation practices
- 刊名：Journal of Business Research
- 出版年：2017
- 出版时间：January 2017
- 年：2017
- 卷：70
- 期：Complete
- 页码：55-66
- 全文大小：509 K
文摘
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Involving friends and family in value cocreation activities improves well-being.
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When interactions and activities with medical staff are supplemented with customer-directed activities the total effect on well-being is significantly enhanced.
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Activities requiring change can have a negative effect on well-being for some illnesses.