Efficiency comparison of digital content providers with different pricing strategies
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- 作者：Ho Seoung Naa ; hoseoung@snu.ac.kr" class="auth_mail" title="E-mail the corresponding author ; Junseok Hwanga ; junhwang@snu.ac.kr" class="auth_mail" title="E-mail the corresponding author ; Jasmine Yoo Jung Hongb ; yjasmine@skku.edu" class="auth_mail" title="E-mail the corresponding author ; Daeho Leeb ; daeho.lee@skku.edu" class="auth_mail" title="E-mail the corresponding author
- 关键词：Digital content providers ; Pricing strategy ; Efficiency ; Meta-frontier
- 刊名：Telematics and Informatics
- 出版年：2017
- 出版时间：May 2017
- 年：2017
- 卷：34
- 期：2
- 页码：657-663
- 全文大小：291 K
文摘
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This paper categorizes digital content firms based on the pricing strategy.
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It compares the efficiency of firms using meta-frontier analysis method.
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The free group has the highest efficiency, followed by the fee group.