How WeChat can retain users: Roles of network externalities, social interaction ties, and perceived values in building continuance intention

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• 作者：Chu-Bing Zhang^a ; ^b ; ^{zcbhrj@139.com} ; Yi-Na Li^b ; ^{yina@nankai.edu.cn} ; Bo Wu^a ; ^{wubo212006@126.com} ; Dong-Jin Li^b ; ^{djli1280@163.com}
• 关键词：WeChat ; Network externalities ; Continuance intention ; Social interaction ties ; Social network
• 刊名：Computers in Human Behavior
• 出版年：2017
• 出版时间：April 2017
• 年：2017
• 卷：69
• 期：Complete
• 页码：284-293
• 全文大小：446 K
• 卷排序：69

文摘

Examined the impact of both direct and indirect network externalities on users' four types of perceived values. Confirmed that social interaction ties mediate the effect of network externalities on four types of perceived values. Indicated different weighted influences of perceived values on users' continuance intention.