The restorative potential of shopping malls

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• 作者：Mark S. Rosenbaum^a ; ^{mrosenbaum@niu.edu" class="auth_mail" title="E-mail the corresponding author} ; Mauricio Losada Otalora^b ; ^{mauricio.losada@uexternado.edu.co" class="auth_mail" title="E-mail the corresponding author} ; Germá ; n Contreras Ramí ; rez^b ; ^{german.contreras@uexternado.edu.co" class="auth_mail" title="E-mail the corresponding author}
• 关键词：Attention restoration theory ; Transformative service research ; Biophilic store design ; In-store greenery ; Mall retailing ; Servicescape
• 刊名：Journal of Retailing and Consumer Services
• 出版年：2016
• 出版时间：July 2016
• 年：2016
• 卷：31
• 期：Complete
• 页码：157-165
• 全文大小：1220 K

文摘

This article illustrates that shopping centres can promote individual and societal well-being by offering shoppers restorative servicescapes. The study links attention restoration theory to biophilic store design, thus merging greenery with physical environments, such as urban shopping centres. To date, natural and environmental psychologists have empirically explored the positive impact of green areas on human mental and physical health. This article expands on these findings and shows that shopping centres that incorporate green elements into retailing areas may promote good health. In a mall shopping centre possessing restorative qualities, similar to natural settings, the study empirically demonstrates that shoppers who perceive restorative qualities hold favourable attitudes and exhibit positive behaviours towards the shopping centre. Theoretical and practical implications for enclosed malls are discussed.