Multiple intelligences and minds as attributes to reconfigure PR—A critical analysis
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- 作者：Jim Macnamara ; jim.macnamara@uts.edu.au" class="auth_mail" title="E-mail the corresponding author
- 关键词：Public relations ; Intelligences ; Minds ; Mindfulness ; Standpoint
- 刊名：Public Relations Review
- 出版年：2016
- 出版时间：June 2016
- 年：2016
- 卷：42
- 期：2
- 页码：249-257
- 全文大小：600 K
文摘
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This analysis critiques diverse theories of intelligence and the notion of multiple minds.
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Some contemporary concepts are revealed as ‘pop psychology’ and marketing hype.
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Nevertheless, ‘multiple minds’ the need for mindfulness of plurality of perspectives.
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Standpoint theory provides a framework to critique organization-centricity in PR.
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PR needs to shift its standpoint to be socially orientated, dialogic and ethical.