Value co-creation between firms and customers: The role of big data-based cooperative assets

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• 作者：Kang Xie^a ; ^{mnsxk@mail.sysu.edu.cn}Author Vitae ; Yao Wu^a ; ^{sandywu2550@126.com}Author Vitae ; Jinghua Xiao^a ; ^{lnsxjh@mail.sysu.edu.cn}Author Vitae ; Qing Hu^b ; ^{Qing.Hu@baruch.cuny.edu}Author Vitae
• 关键词：Big data ; Cooperative assets ; Value co-creation ; Service-dominant logic
• 刊名：Information & Management
• 出版年：2016
• 出版时间：December 2016
• 年：2016
• 卷：53
• 期：8
• 页码：1034-1048
• 全文大小：1149 K
• 卷排序：53

文摘

Big data interconnects firms and customers in promoting value co-creation. Big data can be transformed from resources to valuable cooperative assets. We describes the transformation process of big data-based cooperative assets. The transformation requires heterogeneous resource bases and cooperative capabilities.