Impact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns

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• 作者：Muhammad Usman Ahmed^a ; ^{usman.york@gmail.com" class="auth_mail} ; Mehmet Murat Kristal^b ; ¹ ; ^{mkristal@schulich.york.ca" class="auth_mail} ; Mark Pagell^c ; ² ; ^{Mark.pagell@ucd.ie" class="auth_mail}
• 关键词：Operational capability ; Marketing capability ; Functional importance ; Economic downturns ; Competitive advantage ; Resilience
• 刊名：International Journal of Production Economics
• 出版年：August 2014
• 年：2014
• 卷：154
• 期：Complete
• 页码：59-71
• 全文大小：645 K

文摘

<dl class="listitem" id="list_li0005"><dt class="label">•dt><dd>

d="p0005">Marketing and operational capabilities affect performance differently.

dd><dt class="label">•dt><dd>

d="p0010">The effects of capabilities on performance varies with economic conditions.

dd><dt class="label">•dt><dd>

d="p0015">The importance given to a function by top management impacts its capability.

dd><dt class="label">•dt><dd>

d="p0020">Capabilities can only be improved during periods of economic growth.

dd>dl>