Social media mediated interaction with peers, experts and anonymous authors: Conversation partner and message framing effects on risk perception and sense-making of organic food
The message frame used in the chat did not affect risk perception and sense-making. Chatting with partners perceived to be experts decreased risk perception. Chatting with partners perceived to be similar increased sense-making. Initial attitude affected risk perception and sense-making following a chat. Attitude impacted information sharing the most when the chat partner was uncertain.