The CSR bottom line: Preventing corporate social irresponsibility

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• 作者：Nick Lin-Hi^a ; ^{lin-hi@uni-mannheim.de} ; Karsten Mü ; ller^b ; ¹ ; ^{karsten.mueller@uni-osnabrueck.de}
• 关键词：Corporate social responsibility ; Corporate social irresponsibility ; Doing good ; Avoiding bad ; Positive&ndash ; negative asymmetry effect
• 刊名：Journal of Business Research
• 出版年：2013
• 出版时间：October, 2013
• 年：2013
• 卷：66
• 期：10
• 页码：1928-1936
• 全文大小：275 K

文摘

Corporate social responsibility (CSR) is a prominent topic. Researchers frequently understand CSR as the requirement for corporations to make additional contributions to the well-being of society. Accordingly, CSR is linked with the idea of ¡°doing good.¡± However, beyond ¡°doing good,¡± corporations also have the responsibility for ¡°avoiding bad¡± in order to prevent corporate social irresponsibility (CSI), such as cheating customers, violating human rights, or damaging the environment. Thus, CSR entails both ¡°doing good¡± and ¡°avoiding bad.¡± Nonetheless, the issue of CSI and, accordingly, the responsibility for ¡°avoiding bad¡± are not sufficiently addressed in the discussion of CSR. The article argues that the negligence of the issue of CSI constitutes a serious shortcoming of the current debate. The study here elaborates on the relevance of ¡°avoiding bad¡± for the perceived social responsibility of corporations and provides a framework which captures the relationship between CSR (¡°doing good¡± and ¡°avoiding bad¡±), CSI, and perceived CSR (pCSR).