Two PCS products with phenyl in the backbone were synthesized via Grignard reactions.
PCS-SDS with diphenyl possesses extended σ-π conjugation and good optical property.
PCS-SDS indicates higher quantum yield and better thermal stabilities than PCS-STS.
Excellent PL is attributed to combined delocalization of σ-σ* and π-π* transitions.
PCS-SDS may be an attractive candidate for organic electroluminescent devices.