Determinants of backers’ funding intention in crowdfunding: Social exchange theory and regulatory focus
详细信息 查看全文
- 作者：Qun Zhaoa ; b ; zhaoqun1981@163.com" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Chun-Der Chenb ; marschen@mail.mcu.edu.tw" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Jin-Long Wangc ; jlwang@mail.mcu.edu.tw" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Pin-Chung Chenb ; a201025282@gmail.com" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae
- 关键词：Crowdfunding ; Funding intention ; Commitment ; Social exchange theory ; Regulatory focus
- 刊名：Telematics and Informatics
- 出版年：2017
- 出版时间：February 2017
- 年：2017
- 卷：34
- 期：1
- 页码：370-384
- 全文大小：594 K
文摘
- •
Examine factors influence backers’ funding intention of crowdfunding project.
- •
Commitment has a remarkable and positive effect on backer’s funding intention.
- •
Perceived risk has a positive effect on backers’ funding intention in promotion-focus group but negatively related to prevention-focus group.