Rediscovering SWOT’s integrative nature: A new understanding of an old framework
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- 作者：Geoffrey G. Bella ; ggbell@d.umn.edu" class="auth_mail" title="E-mail the corresponding author ; Linda Rochfordb ; lrochfor@d.umn.edu" class="auth_mail" title="E-mail the corresponding author
- 关键词：SWOT ; Pedagogy ; Threshold concept ; Strategy formulation ; Integrating internal and external analysis
- 刊名：The International Journal of Management Education
- 出版年：2016
- 出版时间：November 2016
- 年：2016
- 卷：14
- 期：3
- 页码：310-326
- 全文大小：2575 K
文摘
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Reductionism and poor text coverage undermines SWOT’s integrative nature.
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Incorrect temporal sequencing of concepts contributes to naïve use/misuse of SWOT.
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37% of surveyed faculty do not teach SWOT at all.
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Contemporary tools and methods may revitalize SWOT’s integrative function.
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“Bits to Whole” process integrates internal/external bits into coherent whole.
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