Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity

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• 作者：Chia-Lin Hsu ; ^{xjl6@ulive.pccu.edu.tw} ; Chi-Ya Chang ^{zqy1217@gmail.com} ; Chutinart Yansritakul ^{jubilo_joy@hotmail.com}
• 关键词：Environmental problem ; Green skincare product ; Country of origin ; Price sensitivity ; The theory of planned behavior
• 刊名：Journal of Retailing and Consumer Services
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：34
• 期：Complete
• 页码：145-152
• 全文大小：327 K
• 卷排序：34

文摘

TPB is useful for predicting purchase intention of green skincare products. Additional constructs (country of origin and price sensitivity) are included in TPB. Attitude, SN and PBC significantly affect purchase intention. We show the moderating effects of country of origin and price sensitivity.