Can online product reviews be more helpful? Examining characteristics of information content by product type
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- 作者：Danny Weathersa ; 1 ; 2 ; pweath2@clemson.edu" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Scott D. Swaina ; 1 ; 2 ; sdswain@clemson.edu" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Varun Groverb ; vgrover@clemson.edu" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae
- 关键词：Product review ; Search-experience goods ; Helpfulness ; Information uncertainty ; Information equivocality ; Word-of-mouth
- 刊名：Decision Support Systems
- 出版年：2015
- 出版时间：November 2015
- 年：2015
- 卷：79
- 期：Complete
- 页码：12-23
- 全文大小：489 K
文摘
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Online review helpfulness is well-explained by a framework that incorporates diagnosticity, credibility, and product type.
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The research introduces a methodology for identifying review factors pertinent to consumers for evaluating helpfulness.
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Review writers who explicitly attempt to enhance diagnosticity or credibility are often ineffective or unhelpful.
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This research leads to actionable recommendations for designing more effective online review systems.