Targeting leisure and business passengers with unsegmented pricing
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- 作者：Marco Alderighia ; b ; m.alderighi@univda.it" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Marcella Nicolinic ; marcella.nicolini@unipv.it" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Claudio A. Pigad ; e ; c.piga@keele.ac.uk" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae
- 关键词：Dynamic pricing ; Unsegmented pricing ; Market segmentation ; Ryanair
- 刊名：Tourism Management
- 出版年：2016
- 出版时间：June 2016
- 年：2016
- 卷：54
- 期：Complete
- 页码：502-512
- 全文大小：769 K
文摘
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Ryanair's fare setting is much more sophisticated than it looks.
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It consists of two components: time (remaining days before departure) and capacity (remaining seats on the plane).
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The time component becomes stronger moving from leisure to business routes.
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The capacity component becomes stronger moving from leisure to business schedules.