Products with nutrition and health claims in the Western Balkans: labelling behaviour, regulation and policy implications

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• 作者：Žaklina Stojanović ; Radmila Dragutinović-Mitrović…
• 关键词：Food industry ; Nutrition and health claims ; Regulation ; Food labelling ; Non ; parametric tests
• 刊名：European Journal of Law and Economics
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：43
• 期：1
• 页码：107-123
• 全文大小：
• 刊物类别：Business and Economics
• 刊物主题：Law and Economics; European Integration; Public Finance; Commercial Law;
• 出版者：Springer US
• ISSN：1572-9990
• 卷排序：43

文摘

This paper analyses food industry labelling behaviour in regulated and unregulated markets of products with nutrition and health claims (N&H claims) in the Western Balkans. The aim is to find out whether the intervention of the lawmakers in the form of labelling regulation improves transparency of labelling behaviour and facilitates a more informed consumer choice. The analysis is based on a shop survey of 475 products with N&H claims, conducted in six Western Balkan countries (WBC). Statistical inference is derived from the results of the Mann–Whitney and Kruskal–Wallis non-parametric tests as well as the Dunn post-test for all pairwise comparisons as a form of simultaneous nonparametric inference. Differences among the countries constituting the region are significant. In comparison with regulated markets in the region, unregulated WBC markets are characterized by a higher level of “spurious” statements dominated by regional/domestic producers not obliged to use scientifically-approved claims in their corporate practices. In these conditions, differences in labelling behaviour are expected as well, which is only partly confirmed by our testing results.