Mobile Technology Use Among Sales People in Insurance Industry

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• 关键词：Mobile technology ; Mobile enterprise ; Mobile workers ; Sales
• 刊名：Lecture Notes in Computer Science
• 出版年：2016
• 出版时间：2016
• 年：2016
• 卷：9741
• 期：1
• 页码：761-768
• 全文大小：97 KB
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• 作者单位：Ming-Hsin Lu (14)
  Hsiu-Ping Yueh (14)
  Weijane Lin (15)
  
  14. Department of Bio-Industry Communication and Development, National Taiwan University, Taipei, Taiwan
  15. Department of Library and Information Science, National Taiwan University, Taipei, Taiwan
  
• 丛书名：Cross-Cultural Design
• ISBN：978-3-319-40093-8
• 刊物类别：Computer Science
• 刊物主题：Artificial Intelligence and Robotics
  Computer Communication Networks
  Software Engineering
  Data Encryption
  Database Management
  Computation by Abstract Devices
  Algorithm Analysis and Problem Complexity
  
• 出版者：Springer Berlin / Heidelberg
• ISSN：1611-3349
• 卷排序：9741

文摘

In recent years, implementing mobile IT management and application are important organizational development strategies for international enterprises. This study aims to explore the insurance salesperson’s usage behavior of mobile technology and their attitude toward using mobile technology in workplace by the case study method. A total of 72 valid questionnaires were collected from local employees of an insurance company in Taiwan. The results showed: (1) Smartphones were more often used to support instant communication tasks and read individual’s learning resources and (2) were viewed as more helpful to support most tasks than tablets besides reading official learning resources. (3) Using mobile devices in workplace were regarded to improve information communication, images and individual’s workflow efficiency. The findings provided information for companies’ managers to design a more productive mobile workplace especially for sales departments that have high mobility employees.