Digital Transformation of Education Publishing in China

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• 作者：Qiang Huang
• 关键词：Digitization ; Education ; Internet ; MOOCs ; Publishing ; Transformation
• 刊名：Publishing Research Quarterly
• 出版年：2015
• 出版时间：December 2015
• 年：2015
• 卷：31
• 期：4
• 页码：258-263
• 全文大小：313 KB
• 作者单位：Qiang Huang (1)
  
  1. China Education Publishing & Media Holdings Co., Ltd., F3, Block D, International Finance and Economy Center, 87 Xisanhuan Beilu, Heidian District, Beijing, 100089, People’s Republic of China
  
• 刊物主题：Social Sciences, general; Printing and Publishing; Library Science; Humanities, general; Methodology of the Social Sciences;
• 出版者：Springer US
• ISSN：1936-4792

文摘

This paper introduces the situation of digital transformation of education publishing in China, including the government’s attention, policy support, internet construction, as well as involvement of internet companies, education publishers, education equipment and software companies, and education training organizations as well as the achievements they have made so far. Meanwhile, by illustrating the digital transformation strategies and practice adopted by China Education Publishing & Media Group, this paper also sheds light on the key projects in elementary education, including www.?pepedu.?net and www.?gopep.?cn, PEP e-Campus Live, and PEP e-Schoolbag, as well as projects in higher education, including iCourse, MOOC, www.?univs.?cn, and Higher Education Institutions Teacher Online Training Center. In the end, this paper puts forward some personal opinions and suggestions for the digital transformation of education publishing in China. Keywords Digitization Education Internet MOOCs Publishing Transformation