Geographical Indications of Origin at the Crossroads of Local Development, Consumer Protection and Marketing Strategies

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• 作者：Irene Calboli
• 关键词：Geographical indications of origin ; International trade in agricultural products ; Food policy ; Local development ; Consumer information ; TRIPS
• 刊名：IIC - International Review of Intellectual Property and Competition Law
• 出版年：2015
• 出版时间：November 2015
• 年：2015
• 卷：46
• 期：7
• 页码：760-780
• 全文大小：472 KB
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• 作者单位：Irene Calboli (1)
  
  1. Applied Research Centre for Intellectual Assets and the Law in Asia, Singapore Management University School of Law; Professor of Law, Texas A&M University School of Law, Singapore, Singapore
  
• 刊物主题：International IT and Media Law, Intellectual Property Law;
• 出版者：Springer Berlin Heidelberg
• ISSN：2195-0237

文摘

This article reviews the international provisions applicable to the protection of geographical indications of origin (GIs) and elaborates on the benefits of GI protection for local development and consumer information. Yet, this article supports that these benefits are dependent on a strict linkage between the GI-denominated products and the territory from which they originate. This article also highlights how the current definition of GIs has loosened this linkage and criticizes this development. In particular, this article supports that today GIs have essentially transformed into marketing tools, which can play a strategic role in international trade in agricultural, food-related, and other products due to the competitive advantage that GIs can grants because of the evocative power that is embodied in the geographical terms. This development, however, questions the theoretical premise for protecting GIs as intellectual property rights altogether. Ultimately, this article advocates against this development and calls for a stricter enforcement of the territorial linkage between GI-denominated products and the terroir.