Portrayal of Electronic Cigarettes on YouTube

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• 作者：Chuan Luo (23)
  Xiaolong Zheng (23) (24)
  Daniel Dajun Zeng (23) (25)
  Scott Leischow (26)
  Kainan Cui (23) (27)
  Zhu Zhang (23)
  Saike He (23)
  
• 关键词：Electronic Cigarettes ; YouTube ; Data Mining ; Public Health
• 刊名：Lecture Notes in Computer Science
• 出版年：2013
• 出版时间：2013
• 年：2013
• 卷：8040
• 期：1
• 页码：7-17
• 全文大小：199KB
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• 作者单位：Chuan Luo (23)
  Xiaolong Zheng (23) (24)
  Daniel Dajun Zeng (23) (25)
  Scott Leischow (26)
  Kainan Cui (23) (27)
  Zhu Zhang (23)
  Saike He (23)
  
  23. The State Key Laboratory of Management and Control for Complex Systems, Institute of Automation, Chinese Academy of Sciences, Beijing, China
  24. Dongguan Research Institute of CASIA, Cloud Computing Center, Chinese Academy of Sciences, Dongguan, China
  25. Department of Management Information Systems, The University of Arizona, Tucson, USA
  26. Mayo Clinic in Arizona, Phoenix, USA
  27. The School of Electronic and Information Engisneering, Xi鈥檃n Jiaotong University, China
  

文摘

Despite the growing number of videos featuring electronic cigarettes, there has been no investigation of the portrayal of these videos. This paper presents the first surveillance data of electronic cigarette videos on YouTube. Our results suggest that viewers are primarily being exposed to content promoting the use of these emerging tobacco products and the viewership is global. This study shows that it is critical to develop appropriate health campaigns to inform potential consumers of harms associated with electronic cigarette use.