An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research
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- 作者：James Agarwal ; Wayne S. DeSarbo ; Naresh K. Malhotra…
- 关键词：Conjoint analysis ; Measurement ; Preference ; Utility functions
- 刊名：Customer Needs and Solutions
- 出版年：2015
- 出版时间：March 2015
- 年：2015
- 卷：2
- 期：1
- 页码：19-40
- 全文大小：1138KB
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Wayne S. DeSarbo (2)
Naresh K. Malhotra (3) (5)
Vithala R. Rao (4)
1. Haskayne School of Business, University of Calgary, 2500 University Dr NW, Calgary, Alberta, T2N 1N4, Canada
2. The Smeal College of Business, Pennsylvania State University, University Park, PA, 16802, USA
3. Nelson Mandela Metropolitan University, Port Elizabeth, South Africa
5. Georgia Institute of Technology (Georgia Tech), 800 West Peachtree Street, Atlanta, GA, 30332, USA
4. Johnson Graduate School of Management, Cornell University, 351 Sage Hall, Ithaca, NY, 14853, USA - 刊物类别：Marketing; Economics/Management Science, general; Management/Business for Professionals;
- 刊物主题：Marketing; Economics/Management Science, general; Management/Business for Professionals;
- 出版者：Springer US
- ISSN：2196-2928
文摘
This review article provides reflections on the state of the art of research in conjoint analysis鈥攚here we came from, where we are, and some directions as to where we might go. We review key articles, mostly contemporary published since 2000, but some classic, drawn from the major marketing as well as various interdisciplinary academic journals to highlight important areas related to conjoint analysis research and identify more recent developments in this area. We develop an organizing framework that attempts to integrate various threads of research in conjoint methods and models. Our goal is to (a) emphasize the major developments in recent years, (b) evaluate these developments, and (c) to identify several potential directions for future research. Keywords Conjoint analysis Measurement Preference Utility functions