Persönlichkeitsstärke Revisited

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• 作者：Dipl. rer. com Frank Mangold
• 关键词：SchlüsselwörterPersönlichkeitsstärke ; Meinungsführung ; Skalenprüfung ; Interne Struktur ; Konfirmatorische Faktorenanalyse
• 刊名：Publizistik
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：62
• 期：1
• 页码：61-82
• 全文大小：
• 刊物主题：Social Sciences, general; Communication Studies; Journalism; Media Sociology; Political Communication;
• 出版者：Springer Fachmedien Wiesbaden
• ISSN：1862-2569
• 卷排序：62

文摘

Noelle-Neumann’s scale of personality strength is considered an important extension of opinion leadership research’s classical scale inventory. Its internal structure is, however, still up for debate. Therefore, this article reanalyzes its dimensionality, internal consistency, and discriminate validity. The analysis is conducted from the perspective of contemporary data analysis methodology. It relies on original data from Noelle-Neumann. Findings show that the personality strength scale’s structure is more complex than previously assumed. Contrary to former interpretations, personality strength is not a combination of internal and external sources of personal influence, but a general trait. This trait is manifested in the subdimensions of goal orientation, social attractiveness, and active group leadership. These dimensions of personality strength are consistently measurable in accordance with modern standards. Furthermore, individuals with strong personalities are more often opinion leaders than previous studies have indicated. Still, individuals with strong personalities and opinion leaders are different reference groups whose distinctness is reflected in the personality strength scale’s internal structure.