基于SWOT-AHP模型的武汉市汽车产业智能制造发展战略研究
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摘要
针对武汉市汽车产业智能制造发展战略问题,利用SWOT分析法对武汉市汽车产业智能制造的发展战略进行了定性分析,然后利用AHP分析法针对影响因素构造判断矩阵,并计算权重,最后进行一致性检验。在此基础之上,利用坐标法获得了战略四边形,通过计算,得到了战略方位角及战略强度,然后对武汉市汽车产业智能制造的发展战略进行了战略定位和战略选择,最后给出了战略实施对策。
This paper qualitatively analyses the developing strategy for intelligent manufacturing of automobile industry in Wuhan based on SWOT analyzing theory.Analytic hierarchy process(AHP) is utilized to obtain the judging matrix and their individual weight, thus performing the consistency test for verification. Therefore, it obtains the strategic quadrilateral graph including the strategic azimuth and the strategic intensity by applying coordinate method. According to such results, the options or recommendations for developing the intelligent manufacturing level of Wuhan automobile industry have been proposed.
This paper qualitatively analyses the developing strategy for intelligent manufacturing of automobile industry in Wuhan based on SWOT analyzing theory.Analytic hierarchy process(AHP) is utilized to obtain the judging matrix and their individual weight, thus performing the consistency test for verification. Therefore, it obtains the strategic quadrilateral graph including the strategic azimuth and the strategic intensity by applying coordinate method. According to such results, the options or recommendations for developing the intelligent manufacturing level of Wuhan automobile industry have been proposed.
引文
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[3] 李洁.智能制造的国际实践及中国机会[J].智能制造,2018(1):50-54.
[4] Richard Lunch.Corporate Strategy[M].Lodon:Aldersgate Consultancy Limited,2000.
[5] 张建东,项保华.SWOT的缺陷[J].企业管理,2005(1):44-47.
[6] Panagiotou G,Wijnen R. The Telescopic Observations Framework: An Attainable Strategic Tool[J].Marketing Intelligence& Planning,2005,23(2):155-171.
[7] 李宏勋,周峰.基于SWOT-AHP模型的胜利油田绿色发展战略研究[J].中国石油大学学报(社会科学版),2016,32(1):11-16.
[8] 邓雪,李家铭,曾浩健,等.层次分析法权重计算方法分析及其应用研究[J].数学的实践与认识,2012,42(7):93-100.
[9] 李丽莉,肖洪浪,邹松兵,等.甘肃建设生态省的SWOT分析[J].冰川冻土,2015,37(1):258-264.
[10] 王秉安,甘健胜.SWOT营销战略分析模型[J].系统工程理论与实践,1995,15(12):26-27.