市场营销专业顶岗实习中的问题及对策研究

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英文篇名：Research on Problems and Countermeasures in Post Practice of Marketing Major 作者：朱万红 英文作者：ZHU Wanhong;School of Economics and Business Administration,Luoyang Institute of Science & Technology; 关键词：市场营销 ; 顶岗实习 ; 校企合作 英文关键词：marketing;;internship;;school-enterprise cooperation 中文刊名：LYDS 英文刊名：Journal of Luoyang Institute of Science and Technology(Social Science Edition) 机构：洛阳理工学院经济与管理学院; 出版日期：2019-04-28 出版单位：洛阳理工学院学报(社会科学版) 年：2019 期：v.34 语种：中文; 页：LYDS201902017 页数：4 CN：02 ISSN：41-1402/C 分类号：96-99

摘要

顶岗实习是我国高等教育的新生事物,已经成为很多高校市场营销专业一个重要的教学环节。顶岗实习对学校、企业和学生都具有重要的现实意义。在顶岗实习过程中还存在着一些问题,分析形成这些问题的原因并提出相应的改进对策,以期为完善市场营销专业的顶岗实习制度有所启迪。
        Post training is a new event of higher education in China,and has become an important teaching bond with marketing major in many colleges and universities. The post-training internship of marketing major has a very important practical significance for schools,enterprises and students. However,there still exist some problems in the internship process and this paper makes an analysis of the causes of these problems and proposes some corresponding improvement measures to offer an enlightenment to perfect the marketing internship system.

引文

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