主题公园“模块娱乐”转型研究——以中华恐龙园为例
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摘要
模块化为主题公园的转型发展研究提供了崭新的理论视角。本文以中华恐龙园为例,考察和分析了主题公园"模块娱乐"转型的动力机制和实现路径。研究发现:①中华恐龙园"模块娱乐"的转型发展是供需双向拉动以及外部环境推动交互作用的结果。②中华恐龙园"模块娱乐"转型的实现路径主要基于组织架构、业务范围和空间产品3大模块展开,并呈现出不同的"模块娱乐"组合方式。③充分发挥模块协同创新的作用,持续丰富娱乐模块的类型和结构,以及合理布局娱乐模块的空间和功能,是中华恐龙园"模块娱乐"转型的重要实施保障。
Modularization provides a new theoretical perspective for the transformation development of theme park. Taking China Dinosaur Park as an example, this paper investigates and analyzes the dynamic mechanism and realizationpath of the module entertainment transformation of theme park. The conclusions are as follows. Firstly, the module entertainment transformation development of China Dinosaur Park is the result of the interaction between supply and demand as well as the external environment. Secondly,the realization path of module entertainment transformation is mainly based on organizational structure,business scope and space product modules, and they present different styles of module entertainment.Third, the important safeguard of module entertainment transformation includesgiving full play to the modules' collaborative innovation, continuously enriching the type and structure of entertainment module,and reasonably distributing the entertainment modules' space and function.
Modularization provides a new theoretical perspective for the transformation development of theme park. Taking China Dinosaur Park as an example, this paper investigates and analyzes the dynamic mechanism and realizationpath of the module entertainment transformation of theme park. The conclusions are as follows. Firstly, the module entertainment transformation development of China Dinosaur Park is the result of the interaction between supply and demand as well as the external environment. Secondly,the realization path of module entertainment transformation is mainly based on organizational structure,business scope and space product modules, and they present different styles of module entertainment.Third, the important safeguard of module entertainment transformation includesgiving full play to the modules' collaborative innovation, continuously enriching the type and structure of entertainment module,and reasonably distributing the entertainment modules' space and function.
引文
[1]钟士恩,张洁,钟静.中国主题公园发展的评价、回顾与展望[J].旅游学刊,2015,30(8):115-124.
[2]Lim B K. The Theme park experience from the constructivist paradigm[J].Behavioral Sciences, 2014,69(12):12-19.
[3]Hashim M S, Said I. Effectiveness of way finding towards spatial space and human behavior in theme park[J]. Procedia-Social and Behavioral Sciences, 2013,36(5):282-295.
[4]Tsai C Y, Chung S H. A personalized route recommendation service for theme parks using RFID information and tourist behavior[J]. Decision Support Systems,2012,52(2):514-527.
[5]梁增贤,董观志.主题公园游客心理容量及其影响因素研究:来自深圳欢乐谷的实证[J].人文地理,2011,26(2):139-143.
[6]吴义宏,杨效忠,彭敏.主题公园拥挤感知的影响因素研究:以方特欢乐世界为例[J].人文地理,2014,29(4):119-125.
[7]张影莎,苏勤,胡兴报,等.基于排队论的方特欢乐世界主题公园容量研究[J].旅游学刊,2012,27(1):66-72.
[8]古诗韵,保继刚.主题公园年卡会员市场特征研究:以四地欢乐谷为例[J].旅游科学,2013,27(6):52-63.
[9]辛欣,陈楠.基于IPA方法的文化主题公园旅游项目优化研究:以开封清明上河园为例[J].资源科学,2013,35(2):321-331.
[10]梁增贤,保继刚.大型主题公园发展与城市居民就业:对华侨城主题公园就业分配的考察[J].旅游学刊,2014,29(8):62-69.
[11]卢松,杨兴柱,唐文跃.城市居民对大型主题公园旅游影响的感知与态度:以芜湖市方特欢乐世界为例[J].旅游学刊,2011,26(8):45-52.
[12]丁雨莲、赵媛.旅游产业融合的动因、路径与主体探析:以深圳华强集团融合发展旅游主题公园为例[J].人文地理,2013,28(4):126-131.
[13]闫闪闪,梁留科,余汝艺,等.城市修建主题公园适宜性评价指标体系研究[J].地理科学,2016,36(2):213-221.
[14]青木昌彦,安藤晴彦.模块时代:新产业结构的本质[M].上海:上海远东出版社,2003.
[15]Baldwin C Y, Clark K B. Managing in an Age of Modularity[J]. Harvard Business Review, 1997,75(5):84-93.
[16]Baldwin C Y, Clark K B. Design Rules:The Power of Modularity[M]. Cambridge M A:MIT Press,2000.
[17]钱平凡,黄川川.模块化:解决复杂系统问题的有效方法:以家庭装修项目为例[J].中国工业经济,2003,20(11):85-90.
[18]Ulrich K. The role of product architecture in the manufacturing firm[J].Research Policy, 1995,24(3):419-440.
[2]Lim B K. The Theme park experience from the constructivist paradigm[J].Behavioral Sciences, 2014,69(12):12-19.
[3]Hashim M S, Said I. Effectiveness of way finding towards spatial space and human behavior in theme park[J]. Procedia-Social and Behavioral Sciences, 2013,36(5):282-295.
[4]Tsai C Y, Chung S H. A personalized route recommendation service for theme parks using RFID information and tourist behavior[J]. Decision Support Systems,2012,52(2):514-527.
[5]梁增贤,董观志.主题公园游客心理容量及其影响因素研究:来自深圳欢乐谷的实证[J].人文地理,2011,26(2):139-143.
[6]吴义宏,杨效忠,彭敏.主题公园拥挤感知的影响因素研究:以方特欢乐世界为例[J].人文地理,2014,29(4):119-125.
[7]张影莎,苏勤,胡兴报,等.基于排队论的方特欢乐世界主题公园容量研究[J].旅游学刊,2012,27(1):66-72.
[8]古诗韵,保继刚.主题公园年卡会员市场特征研究:以四地欢乐谷为例[J].旅游科学,2013,27(6):52-63.
[9]辛欣,陈楠.基于IPA方法的文化主题公园旅游项目优化研究:以开封清明上河园为例[J].资源科学,2013,35(2):321-331.
[10]梁增贤,保继刚.大型主题公园发展与城市居民就业:对华侨城主题公园就业分配的考察[J].旅游学刊,2014,29(8):62-69.
[11]卢松,杨兴柱,唐文跃.城市居民对大型主题公园旅游影响的感知与态度:以芜湖市方特欢乐世界为例[J].旅游学刊,2011,26(8):45-52.
[12]丁雨莲、赵媛.旅游产业融合的动因、路径与主体探析:以深圳华强集团融合发展旅游主题公园为例[J].人文地理,2013,28(4):126-131.
[13]闫闪闪,梁留科,余汝艺,等.城市修建主题公园适宜性评价指标体系研究[J].地理科学,2016,36(2):213-221.
[14]青木昌彦,安藤晴彦.模块时代:新产业结构的本质[M].上海:上海远东出版社,2003.
[15]Baldwin C Y, Clark K B. Managing in an Age of Modularity[J]. Harvard Business Review, 1997,75(5):84-93.
[16]Baldwin C Y, Clark K B. Design Rules:The Power of Modularity[M]. Cambridge M A:MIT Press,2000.
[17]钱平凡,黄川川.模块化:解决复杂系统问题的有效方法:以家庭装修项目为例[J].中国工业经济,2003,20(11):85-90.
[18]Ulrich K. The role of product architecture in the manufacturing firm[J].Research Policy, 1995,24(3):419-440.