千岛湖国家森林公园游憩资源评价与提升策略研究
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摘要
通过收集旅游网络平台上点评文本大数据,对文本进行旅游要素编码及要素等级评定,通过IPA重要性-满意度分析法获得景区在发展过程中,游客对游憩资源要素的重要性与满意度评价水平。结果表明:景区重要性均值为2.76,满意度均值为3.03,大多数要素获得游客满意,24个要素中,有11个要素获得高满意度,其余13个要素处于低满意度。将景区要素IPA分析图划分成四象限,优势区、改进区、机会区和维持区,从而对景区游憩质量提升提出相关建议。
By collecting the online travel commentary on a tourism network platform,the text is coded and factor graded.The importance-performance analysis method is used to obtain the importance and satisfaction of tourists on the resources of recreation resources.The results showed that the average importance score is 2.76,the average satisfaction score is 3.03.Most of the elements are satisfied by tourists.Among the 24 elements,11 elements are highly satisfied,and the remaining 13 elements are in low satisfaction.The IPA analysis map of the scenic spot is divided into four quadrants,the superior zone,the improvement zone,the opportunity zone and the maintenance zone.Suggestions were put forward for improving the quality of scenic spots.
By collecting the online travel commentary on a tourism network platform,the text is coded and factor graded.The importance-performance analysis method is used to obtain the importance and satisfaction of tourists on the resources of recreation resources.The results showed that the average importance score is 2.76,the average satisfaction score is 3.03.Most of the elements are satisfied by tourists.Among the 24 elements,11 elements are highly satisfied,and the remaining 13 elements are in low satisfaction.The IPA analysis map of the scenic spot is divided into four quadrants,the superior zone,the improvement zone,the opportunity zone and the maintenance zone.Suggestions were put forward for improving the quality of scenic spots.
引文
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[14] 敬峰瑞,孙虎,龙冬平.基于网络文本的西溪湿地公园旅游体验要素结构特征分析[J].浙江大学学报:理学版,2017,44(5):623-630.
[15] De Nisco A,Riviezzo A,Napolitano M R.An Importance-Performance analysis of tourist satisfaction at destination level:evidence from Campania(Italy)[J].Varna University of Management,2015,10:64.
[16] 高楠,王馨,马耀峰,等.石窟型世界文化遗产地旅游意象研究——以云冈石窟为例[J].干旱区资源与环境,2016,30(9):203-208.
[2] Priskin,J.Assessment of natural resources for nature based tourism:the case of the central coast region of western australia[J].Tourism Management,22:637-646.
[3] 魏长晶,李江风,张志.森林旅游资源开发潜力定量评价研究[J].资源开发与市场,2006,22(3):220-223.
[4] 章俊华.规划设计学中的调查分析法16—SD法[J].中国园林,2004(10):57-61.
[5] 杨围围,乌恩.亲子家庭城市公园游憩机会满意度影响因素研究[J].人文地理,2015(1):154-161.
[6] 安然,基于IPA方法的福州国家森林公园旅游产品质量提升研究[J].林业资源管理,2017(3):114-119.
[7] 周璐,肖平,汤澍,等.基于感知价值的城市森林游憩者满意度研究——以南京紫金山国家森林公园为例[J].生态经济,2014,30(5):146-152.
[8] 李有绪,陈秋华.城郊森林旅游服务质量评价研究[J].林业经济,2015(1):70-74.
[9] Cheng Q,Guo J,Ling S.Fuzzy importance-performance analysis of visitor satisfaction for theme park:the case of Fantawild Adventure in Taiwan,China[J].Current Issues in Tourism,2016,19(9):895-912.
[10] De Nisco A,Riviezzo A,Napolitano M R.An Importance-performance analysis of tourist satisfaction at destination level:evidence from Campania(Italy)[J].2015,10:64.
[11] 傅伟聪,朱志鹏,陈梓茹,等.千岛湖国家森林公园大气能见度变化特征及其影响因素[J].林业科学,2018,54(1):22-31.
[12] 王钦安,彭建,孙根年.基于IPA法的传统型景区游客满意度评价——以琅琊山景区为例[J].地域研究与开发,2017,36(4):110-115.
[13] 董观志,杨凤影.旅游景区游客满意度测评体系研究[J].旅游学刊,2005,20(1):27-30.
[14] 敬峰瑞,孙虎,龙冬平.基于网络文本的西溪湿地公园旅游体验要素结构特征分析[J].浙江大学学报:理学版,2017,44(5):623-630.
[15] De Nisco A,Riviezzo A,Napolitano M R.An Importance-Performance analysis of tourist satisfaction at destination level:evidence from Campania(Italy)[J].Varna University of Management,2015,10:64.
[16] 高楠,王馨,马耀峰,等.石窟型世界文化遗产地旅游意象研究——以云冈石窟为例[J].干旱区资源与环境,2016,30(9):203-208.