景观设计方法在鞋类产品陈列设计的应用研究
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摘要
目前我国鞋服品牌门店陈列的设计还处于产品展示阶段,在营造友好的产品购物体验和环境方面还存在着不足;而景观设计则重点是营造好的视觉体验,从而带来用户的身临其境和沉浸其中。因此,为了突破鞋服陈列设计的固有设计思想,开拓鞋类产品陈列设计的新思路,本研究结合现有的景观设计理论,探讨了景观设计与陈列设计的共通性及景观设计方法在鞋类产品陈列设计中的应用。在本研究中,我们对鞋服卖场的入口设计、空间布局、主次鞋品陈列的规律以及人体工程学在陈列设计的应用等发面进行了案例分析。最后,我们认为景观设计的方法应用在鞋服品牌门店的陈列是可行的,未来将与鞋服品牌合作,共同将相关理论和方法实施应用。
At present, development of shoe and garment display design is still ?in the stage of product display and the product shopping experience and the environment also have shortcomings.However, those drawbacks are the advantages in landscape design and it makes the audiences merge in the sight and enjoy themselves. Therefore, the aim of this study is to introduce the theory and methodology of landscape design into shoe and garment display design. In this study, we conducted case studies on the design of entrance, spatial layout, the rules of primary and secondary shoe display; meanwhile we also discussed the application of ergonomics of landscape domain in display design. Overall, it was postulated that the application of the theory and methodology of landscape design in the footwear display design is available and these application would become realistic in the future cooperation with the footwear brand.
At present, development of shoe and garment display design is still ?in the stage of product display and the product shopping experience and the environment also have shortcomings.However, those drawbacks are the advantages in landscape design and it makes the audiences merge in the sight and enjoy themselves. Therefore, the aim of this study is to introduce the theory and methodology of landscape design into shoe and garment display design. In this study, we conducted case studies on the design of entrance, spatial layout, the rules of primary and secondary shoe display; meanwhile we also discussed the application of ergonomics of landscape domain in display design. Overall, it was postulated that the application of the theory and methodology of landscape design in the footwear display design is available and these application would become realistic in the future cooperation with the footwear brand.
引文
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[2]孔令奇,陈出云.服饰品在服装陈列设计中的运用[J].艺术探索,2007,21(3):121-122.
[3]丁绍刚.风景园林概论[M].中国建筑工业出版社,2008.
[4]房蕾.大型购物中心空间形态设计研究[D].北京建筑大学,2013.
[5]高巍.谈服装卖场陈列设计的重要性[J].西部皮革,2017,39(16):37-37.
[6]冯荟,朱俐,李琴.服装展示与陈列设计的特征性研究[J].武汉纺织大学学报,2008,21(4):31-35.
[7]陈媛.一线品牌运动鞋服专卖店陈列设计研究[D].陕西科技大学,2017.
[8]高巍.张欣,陆雪梅,谢晓婷.传承创新融合——谈苏州博物馆新馆建筑与陈列设计[J].装饰,2009(3):27-30.
[9]王志.上海易初莲花超市产品陈列布局研究[D].上海交通大学,2007.
[10]高晓丹.江南园林中的窗对当代景观环境设计的启示[D].西安建筑科技大学,2008.
[11]郭宝玉.卖场门店设计与布局规划[J].现代家电,2006(9):40-43.
[12]周维权.中国古典园林史[M].清华大学出版社,2008.
[13]成玉宁.现代景观设计理论与方法[M].东南大学出版社,2010.
[14]韩阳.卖场陈列设计[M].北京:纺织工业出版社,2006.