郑州市农业旅游发展研究
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摘要
本文主要针对郑州市农业旅游的发展进行了研究。文中用了规范分析、实证分析、动态分析、静态分析以及实地调研等方法,根据农业旅游发展相关理论并结合实地调研,分析了郑州市农业旅游发展过程中存在的问题,提出了相应的解决对策。本研究的重点是郑州市农业旅游的市场供给与需求、外部环境,以及农业文化对农业旅游的支撑等实证研究。
首先,阐述了与农业旅游相关基础的理论:“农业区位论”、“环城游憩带理论”、“旅游地生命周期理论”、“可持续发展理论”,在吸收前人关于农业旅游、休闲农业、农村旅游等相关研究成果的基础上,从资源和文化的角度界定了农业旅游的概念。对郑州市农业旅游的发展概况做了比较全面的分析,根据旅游园区所在的区域位置的不同,对郑州农业旅游园区的开发模式、旅游资源和基础设施建设进行了评价,认为郑州市农业旅游的发展处于参与阶段,接着将进入发展阶段,在理论上还有很大的发展空间。本文对于农业旅游概念的资源和文化视角的界定,在研究上具有一定的新颖性。
其次,在实证研究过程中,通过郑州市农业旅游的市场调查,对郑州市农业旅游的宏观、微观市场和农业文化资源作了全面的整理,证实了郑州市农业旅游供给资源丰富,客源市场庞大,农业文化历史悠久、特色鲜明,农业旅游发展条件优越,其中对于农业文化的系统整理较有创新性。文中还运用了SWOT工具,对郑州市农业旅游的优势与劣势以及面临的机遇与挑战进行了逐一分析。但是,由于多数农业旅游景区在开发和管理上缺乏系统的理论指导,目前郑州市农业旅游发展还存在一些问题,主要表现在:一、景区空间分布不合理;二、农业旅游区知名度不高;三、环境卫生条件差;四、配套设施不健全;五、经营管理有待改善;六、旅游项目缺乏新意。
最后,在上述分析的基础上,结合农业区位、环城游憩带理论、可持续发展等理论,针对已开发景区和未开发景区分别提出了在农业旅游区开发布局、基础设施建设、农业旅游产品促销方式等方面的一些对策建议,以期有利于促进郑州市农业旅游的发展。
本研究对郑州市农业旅游市场展开的系统调查,对客源现状的问卷调查,目前未见公开文献发表。
This paper is mainly research of the agriculture tourism development of zhengzhou, Author has used the standard analysis, the real diagnosis analysis, the dynamic analysis, the static analysis and investigation research method to analyze the questions which exist in the process of Zhengzhou agricultural traveling development, and to propose the corresponding countermeasures. This thesis emphatically makes substantiation study on Zhengzhou agricultural traveling development.
This thesis firstly elaborates the agricultural location theory, Recreational Belt Around Metropolis theory, the traveling life cycle theory, and the sustainable development theory. Based on the predecessor’s research fruit on agricultural tourism, leisure agriculture, rural tourism, this thesis fixes the agricultural tourism concept from resources and cultural angle. The quite comprehensive analysis has been done of the Zhengzhou agricultural tourism development. It comes to a conclusion that the Zhengzhou agricultural tourism development is in discussion stage, and will be the development stage. There still is big development space in theory. This article regarding the agricultural tourism concept resources and the cultural angle of view limits, has certain novel in there search.
In the process of the real diagnosis researching, the market investigation on Zhengzhou agricultural tourism development confirms that Zhengzhou agricultural tourism supplying resources are rich, the tourist source is large, the agriculture culture tourism resources have glorious history and bright character, and that the condition for agriculture tourism development is superior. Reorganizes regarding the agrarian civilization system comparatively has the innovation. through the SWOT analysis,find that the opportunity and the challenge as well as face which to the Zhengzhou agriculture tourism superiority and the inferiority carried on has analyzed one by one. However, because of the lack of the systematical theory instruction on the development and the management on most agricultural tourism scenic spots, there are some problems present in the Zhengzhou agricultural tourism development: first, the scenic spot spatial distribution is unreasonable; second, agricultural tourism spot is not highly well-known; third, the environment sanitation condition is bad; fourth, the supporting facility is not completed; fifth, the management needs improving; sixth, the tourism project lacks creativity..
Based on the above analysis and the agriculture position theory, around the city amusement and rest belt theory, and the sustainable development theory, this thesis proposes some countermeasures suggestions on the layout of the agricultural tourism area development, the infrastructure construction, and the sales promotion way of the agricultural tourism product, in order to make contribution to the Zhengzhou agricultural tourism development. The system investigation of this research on the agriculture tourism market of Zhengzhou from the questionnaire survey has not public article.
首先,阐述了与农业旅游相关基础的理论:“农业区位论”、“环城游憩带理论”、“旅游地生命周期理论”、“可持续发展理论”,在吸收前人关于农业旅游、休闲农业、农村旅游等相关研究成果的基础上,从资源和文化的角度界定了农业旅游的概念。对郑州市农业旅游的发展概况做了比较全面的分析,根据旅游园区所在的区域位置的不同,对郑州农业旅游园区的开发模式、旅游资源和基础设施建设进行了评价,认为郑州市农业旅游的发展处于参与阶段,接着将进入发展阶段,在理论上还有很大的发展空间。本文对于农业旅游概念的资源和文化视角的界定,在研究上具有一定的新颖性。
其次,在实证研究过程中,通过郑州市农业旅游的市场调查,对郑州市农业旅游的宏观、微观市场和农业文化资源作了全面的整理,证实了郑州市农业旅游供给资源丰富,客源市场庞大,农业文化历史悠久、特色鲜明,农业旅游发展条件优越,其中对于农业文化的系统整理较有创新性。文中还运用了SWOT工具,对郑州市农业旅游的优势与劣势以及面临的机遇与挑战进行了逐一分析。但是,由于多数农业旅游景区在开发和管理上缺乏系统的理论指导,目前郑州市农业旅游发展还存在一些问题,主要表现在:一、景区空间分布不合理;二、农业旅游区知名度不高;三、环境卫生条件差;四、配套设施不健全;五、经营管理有待改善;六、旅游项目缺乏新意。
最后,在上述分析的基础上,结合农业区位、环城游憩带理论、可持续发展等理论,针对已开发景区和未开发景区分别提出了在农业旅游区开发布局、基础设施建设、农业旅游产品促销方式等方面的一些对策建议,以期有利于促进郑州市农业旅游的发展。
本研究对郑州市农业旅游市场展开的系统调查,对客源现状的问卷调查,目前未见公开文献发表。
This paper is mainly research of the agriculture tourism development of zhengzhou, Author has used the standard analysis, the real diagnosis analysis, the dynamic analysis, the static analysis and investigation research method to analyze the questions which exist in the process of Zhengzhou agricultural traveling development, and to propose the corresponding countermeasures. This thesis emphatically makes substantiation study on Zhengzhou agricultural traveling development.
This thesis firstly elaborates the agricultural location theory, Recreational Belt Around Metropolis theory, the traveling life cycle theory, and the sustainable development theory. Based on the predecessor’s research fruit on agricultural tourism, leisure agriculture, rural tourism, this thesis fixes the agricultural tourism concept from resources and cultural angle. The quite comprehensive analysis has been done of the Zhengzhou agricultural tourism development. It comes to a conclusion that the Zhengzhou agricultural tourism development is in discussion stage, and will be the development stage. There still is big development space in theory. This article regarding the agricultural tourism concept resources and the cultural angle of view limits, has certain novel in there search.
In the process of the real diagnosis researching, the market investigation on Zhengzhou agricultural tourism development confirms that Zhengzhou agricultural tourism supplying resources are rich, the tourist source is large, the agriculture culture tourism resources have glorious history and bright character, and that the condition for agriculture tourism development is superior. Reorganizes regarding the agrarian civilization system comparatively has the innovation. through the SWOT analysis,find that the opportunity and the challenge as well as face which to the Zhengzhou agriculture tourism superiority and the inferiority carried on has analyzed one by one. However, because of the lack of the systematical theory instruction on the development and the management on most agricultural tourism scenic spots, there are some problems present in the Zhengzhou agricultural tourism development: first, the scenic spot spatial distribution is unreasonable; second, agricultural tourism spot is not highly well-known; third, the environment sanitation condition is bad; fourth, the supporting facility is not completed; fifth, the management needs improving; sixth, the tourism project lacks creativity..
Based on the above analysis and the agriculture position theory, around the city amusement and rest belt theory, and the sustainable development theory, this thesis proposes some countermeasures suggestions on the layout of the agricultural tourism area development, the infrastructure construction, and the sales promotion way of the agricultural tourism product, in order to make contribution to the Zhengzhou agricultural tourism development. The system investigation of this research on the agriculture tourism market of Zhengzhou from the questionnaire survey has not public article.
引文
① 何景明,李立华.关于“乡村旅游”概念的探讨.西南师范大学学报(人文社会科学版) 2002(9):125-128
① 刘小龙,中国农业发展的新天地——生态旅游农业.生态经济 2001(8):30-33
① 资料来源:根据 2004 年《河南农村统计年鉴》第 216 页和 2004 年《中国人民银行济南分行金融年鉴》第 432页整理。
② 资料来源:2003 年《制淮汇刊年鉴》,第 372 页。
① 郑州市统计信息网,2005 年郑州市国民经济和社会发展统计公报,http://www.zzstjj.gov.cn/tjgb/Index.html .
① 《郑州市统计年鉴 2005》,第 325 页
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① 刘小龙,中国农业发展的新天地——生态旅游农业.生态经济 2001(8):30-33
① 资料来源:根据 2004 年《河南农村统计年鉴》第 216 页和 2004 年《中国人民银行济南分行金融年鉴》第 432页整理。
② 资料来源:2003 年《制淮汇刊年鉴》,第 372 页。
① 郑州市统计信息网,2005 年郑州市国民经济和社会发展统计公报,http://www.zzstjj.gov.cn/tjgb/Index.html .
① 《郑州市统计年鉴 2005》,第 325 页
[1]白琳.1997.发展秭归农业旅游的对策与思考.人文地理,(14 增刊):23～6
[2]保罗·萨缪尔森、威廉·诺得豪斯.2002.经济学.第十六版.北京:华夏出版社,63
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