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企业并购的绩效评估与整合管理研究
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摘要
自上世纪90年代以来,第五次全球范围的企业并购浪潮持续上升:而且,
    随着我国于2001年12月11日正式加入世界贸易组织(WTO),外商在中国的投
    资领域和投资方式将发生重大变化。外资将能够进入金融、保险、中介服务、媒
    体等新开放的领域进行投资。投资方式也将从“绿地投资”(Greenfield Investment)
    进一步开放为以并购为主要形式的投资。因此,在可以预见的未来,我国的企业
    并购将会得到迅猛的发展,它将成为外资进入中国的主要形式。
    但是,大量从事并购活动的企业并没有取得良好的并购绩效,这一问题严重
    困扰着我国企业并购活动的成熟与发展。本文运用具有一定创新性的并购绩效综
    合评估模型,对并购活动形成的具有新的产权关系的并购企业长期、稳定的并购
    绩效进行了较为全面的实证评估;在此基础上,我们对影响并购绩效的内外因素:
    并购的整合管理与外部支撑环境建设进行了深入的研究,提出了自己的见解、思
    路与方法。通过本文的研究,将为回答“如何提高企业并购绩效”这一关键问题
    提供一个全面和崭新的着眼点和视角;对提高企业的并购绩效具有重大的理论与
    实践意义。
    本文在以下的几个方面进行了重点的研究和讨论:
    1. 综合分析了各种与并购绩效相关的金融理论以及参考和借鉴了各种并购
    绩效评估方法。与并购绩效相关的金融理论包括:资本结构理论、财富创造与
    财富再分配理论、管理者主义与股东权益理论、协同效应理论和多元化并购理
    论;现有的并购绩效评估方法包括:事件研究法、非财务指标评估法、因子分
    析法与贴现现金流量法。这为在该领域的进一步研究铺垫了基础。
    2. 在综合分析了各种与并购绩效相关的金融理论以及参考和借鉴了各种并
    购绩效评估方法的基础上,结合我国资本市场的现实发展状况,利用样本企业
    行显著性分析,构建了针对企业并购绩效的综合
    3. 在此综合评估体系的基础上,对样本企业的并购绩效进行了实证研究,
    并由此推出了一些有益的结论和见解。
    4. 根据我国企业并购绩效的实证研究结果,并紧紧围绕提高并购绩效这一
    主题,我们对影响企业并购绩效的内外因素:并购的整合管理与外部支撑环境
    的建设进行了深入的研究。研究的成果为提高企业的并购绩效提供了新的思路
    与方法,具有重大的理论和实践意义。
    
    
    企业并购的绩效评估与整合管理研究 摘要
     5.本文主要的创新点在于:
     O)针对并购形成的具有新的产权关系的并购企业长期、稳定的并购绩效,
    通过对样本企业财务数据的显著性分析,构建了并购绩效的综合评估体系。因为
    该综合评估体系是通过显著性分析而建立的,因而减少了评价指标选取的随意
    性,增加了科学的严谨性。并运用此综合评估体系对样本企业进行了实证研究,
    得出了与我国现实情况相符的实证研究结果,并对实证研究的结果进行了有益的
    讨论。
     0针对实证研究的结果和我国企业在并购活动中出现的现实问题,提出了
    从内外两方面来研究如何促进企业井购绩效的提高。这两个方面分别是针对并购
    企业内部有形资源与无形资源重新配置的整合管理、以及针对促进并购绩效提高
    的外部支撑环境建设。为研究如何提高我国企业的并购绩效提供了一个更为全面
    的着眼点和视角。
     o)着重研究了并购的整合管理。在综合与分析了前人研究成果的基础上。
    结合通用电气和花旗银行等跨国企业的整合管理实例,对整合管理的模式进行了
    设计,提出了四阶段整合管理模式:包括并购前评估阶段、建立整合基础阶段。
    整合展开阶段以及一体化阶段。
     N)企业并购的整合管理事物繁杂,经常出现组织方面的问题。缺乏计划与控
    制、缺乏执行整合工作的能力、对整合成本估算错误等问题经常困扰整合管理的推
    进。因此,我们结合了项目管理理论,提出在整合管理中引入项目管理的方法,将
    整合本身视为一个项目,对其进行项目管理,以进行有效的控制。
     m在对整合管理内容和方法的研究中,我们根据实证研究的结果以及我国
    企业在并购活动中出现的实际问题,并结合“企业再造理论”(企业再造的核心
    是企业业务流程和组织结构的再造X 提出了再造整合的概念。并着重对并购企
    业的经营结构再造整合、组织结构再造整合进行了研究,提出了新的思路与方法。
The fifth global tide of M&A has been rising since 1990s. In addition, with China's official entry into the WTO on Dec 11th 2001, there will be a great change happened in China on the investing measures and investing fields of the foreign investors. Foreign investors can enter into new investing fields, including insurance, banking and media. Also, the investing measures will be transformed from Greenfield investment into M&A. Consequently M&A will become a main measure of foreign capital entering into China in the near future.
    However, most of enterprises doing M&A didn't get good post-merger performance, which seriously disturbs the development and maturity of M&A in China. In this paper, a synthetic assessment model on performance of M&A will be created. Empirical research on the stable and long run post-merger performance of the enterprises will be done with the synthetic assessment model mentioned above. After that, we will do research on the two factors affecting post-merger performance: post-merger integration and how to construct a supporting environment, and bring up our own views and methods. The outcome of the research will help managers of acquiring enterprises to improve post-merger performance and to gain increasing control over the post-merger performance.
    Followings are the main focuses in the research:
    1. All theories in finance related to the post-merger performance of enterprise, including theory of capital structure, theory of synergy, theory of diversification, theory of management versus stockholders' interest and theory on redistribution effect, and methods related to post-merger performance evaluation, including events study, have been analyzed to meet the need of rese The results of the study will put a concrete foundation for further study in this field.
    2. We take full use of financial data of enterprises taken as sample, integrating the reality of the capital market in China, to build a synthetic assessment model of post-merger performance.
    3. Based on the synthetic assessment model, an empirical analysis has been deliberately done. Through the empirical research, we get some good conclusions and views.
    
    
    4. According to the results of the empirical research on the post-merger performance, the comprehensive research on two factors, including post-merger integration and external supporting environment both affecting the post-merger performance has been done. The results of this research will help managers of enterprise improve post-merger performance in practice.
    5. Some views firstly put forward as follow:
    (1) For the long run and stable post-merger performance of enterprises with new relationship of property right, we conduct a significance analysis on financial data of the sample enterprises to build a synthetic assessment model to assess post-merger performance of sample enterprises with new relationship of property right after merger. The assessment model is more scientific, since the index system on the evaluation of post-merger performance has been chosen scientifically, not randomly. We take advantage of this model to assess post-merger performance of the sample enterprises. Through the empirical research, we get some useful results in accordance with the reality in China, and discuss them.
    (2) According to the results of the empirical research and some real problems brought out in practice, we firstly put forward a proposal that we should improve post-merger performance from two important factors, including post-merger integration on the tangible resources and intangible resources of enterprises and how to set up a favorable external supporting environment, which will provide managers a new angle and method.
    (3) We make a study of post-merger integration carefully, integrating some typical examples of some international enterprises, including GE and National City Bank of New York. And then we firstly put forward a model of integration management with four stages, including stage of pre-merger assessment, stage of preparation f
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