大连X房地产公司A项目施工控制案例研究
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摘要
随着我国经济的持续、健康发展,房地产业已成为国民经济的一个重要组成部分,中国现已正式加入世界贸易组织(WTO),国际房地产企业集团肯定会进入中国房地产市场,然而我国现有的多数房地产企业存在着管理差、规模小、抗风险能力低、缺乏竞争力等劣势,项目管理的理论方法在房地产行业的实施、应用为房地产开发商的稳定健康发展奠定了基础,起到了关键性的作用。
通过对X房地产公司A项目的分析,发现X房地产公司在项目管理中存在的部分问题,针对这些问题,结合公司的实际情况,在项目管理中引入了项目管理成熟度评价模型(OPM3),来对X房地产公司项目进行管理。
通过实例分析X房地产公司项目管理中存在的问题,提出房地产项目管理的方法和模式,借以提高房地产开发商的项目管理水平是本文研究的目的。
本文的研究分为四个部分。第一部分为论文的引言,主要阐述了研究的意义、目的、思路和方法。第二部分是案例的正文部分,在这一部分,对案例——大连X房地产公司A项目进行了详细的描述,并对其所处的背景及国内外的现状进行了阐述,在此基础上提出了X房地产公司A项目施工控制中存在的问题。第三部分是案例分析部分,从理论综述、案例分析两个角度分析,理论综述主要总结了项目管理理论、项目管理成熟度模型、房地产策划模式;案例分析部分,主要从组织学习能力、施工阶段质量控制管理、施工成本的预算等角度进行了分析。第四部分是相应的对策建议部分,主要是针对第二、三部分提出和分析过的问题提出针对性建议。
Real Estate is becoming an important component of national economy with the development of the economy. China has joined World Trade Organization formally (WTO), the international real estate enterprises will certainly be able to enter Chinese real estate market. The real estate that there is much inferior in real estate enterprises of our country, such as being short of competition managing difference, ability to resisting risk for a short time in majority and so on. Therefore, the theories and methods of project management will provide fine basis for the developers to develop healthily and stably in the fierce competition.
The essay consists of four parts. The first part is the introduction, which introduces the significance, target, thoughts and methods of the thesis. The second part is the paper text with cases. In the part, we describe at length A project of X Real Estate Company, analyzing the background and current situation both domestically and oversea. Through the analysis of X Real State Company's A Project, we discovered the question which existed in the project management. The third part is the case analysis, which makes analysis mainly in the two terms of theoretical summary and case research. The theory summary mainly includes project management theories, project management maturity model, and real estate designation pattern. The case analysis part mainly does research in the terms of organization's study ability, quality control management at the construction stage and the construction cost budget. The forth part is the corresponding advices, which corresponds with the former two parts.
通过对X房地产公司A项目的分析,发现X房地产公司在项目管理中存在的部分问题,针对这些问题,结合公司的实际情况,在项目管理中引入了项目管理成熟度评价模型(OPM3),来对X房地产公司项目进行管理。
通过实例分析X房地产公司项目管理中存在的问题,提出房地产项目管理的方法和模式,借以提高房地产开发商的项目管理水平是本文研究的目的。
本文的研究分为四个部分。第一部分为论文的引言,主要阐述了研究的意义、目的、思路和方法。第二部分是案例的正文部分,在这一部分,对案例——大连X房地产公司A项目进行了详细的描述,并对其所处的背景及国内外的现状进行了阐述,在此基础上提出了X房地产公司A项目施工控制中存在的问题。第三部分是案例分析部分,从理论综述、案例分析两个角度分析,理论综述主要总结了项目管理理论、项目管理成熟度模型、房地产策划模式;案例分析部分,主要从组织学习能力、施工阶段质量控制管理、施工成本的预算等角度进行了分析。第四部分是相应的对策建议部分,主要是针对第二、三部分提出和分析过的问题提出针对性建议。
Real Estate is becoming an important component of national economy with the development of the economy. China has joined World Trade Organization formally (WTO), the international real estate enterprises will certainly be able to enter Chinese real estate market. The real estate that there is much inferior in real estate enterprises of our country, such as being short of competition managing difference, ability to resisting risk for a short time in majority and so on. Therefore, the theories and methods of project management will provide fine basis for the developers to develop healthily and stably in the fierce competition.
The essay consists of four parts. The first part is the introduction, which introduces the significance, target, thoughts and methods of the thesis. The second part is the paper text with cases. In the part, we describe at length A project of X Real Estate Company, analyzing the background and current situation both domestically and oversea. Through the analysis of X Real State Company's A Project, we discovered the question which existed in the project management. The third part is the case analysis, which makes analysis mainly in the two terms of theoretical summary and case research. The theory summary mainly includes project management theories, project management maturity model, and real estate designation pattern. The case analysis part mainly does research in the terms of organization's study ability, quality control management at the construction stage and the construction cost budget. The forth part is the corresponding advices, which corresponds with the former two parts.
引文
[1]王文群.房地产经济学.北京:经济管理出版社,2003:3-4.
[2]张华.实行项目化管理提升房地产企业的核心竞争力.开发天地,2004:50-54
[3]何乒.房地产开发项目管理研究.吉林大学硕士学位论文,2004:1-2
[4]王晓.大型工程项目管理理论与方法研究.西南交通大学硕士学位论文,2005:4-5
[5]徐丹冰.中国房地产项目管理的实证分析与优化研究.对外经济贸易大学硕士论文,2002:1-2
[6]Soldad Genevieve.Increased Risk Appetite for Project Finance.Asia Money,1996:24-28P
[7]Kerzner H.Strategic Planning for Project Management:Using a Project Management Maturity Model.John Wiley & Sons,2001
[8]Kerth N.L.project Retrospectives:A Handbook for Reviews House Publishing.Dorset House Publishing,2001
[9]黄有亮,成虎.工程项目管理理论与实践新进展综述.江苏建筑,2003(92):100-104
[10]庞小平.项目管理的理论与实践[J].水运科学研究,2006:46-49
[11]Debbie L.organizational Project Management Maturity Model,project Management Institute Inc,2003
[12]James S.Penny Packer Kevin P.Grant.Project Management Maturity:An Industry Benchmark.Project Management Journal,2003:23-32P
[13]杜军.项目管理理论在中小建筑施工企业中的应川.天津大学硕士学位论文,2004:14-16
[14]王晖.项目管理理论与方法体系研究-云南省电信公司大客户部项目管理体系设计研究.昆明理工大学硕士学位论文,2004:12-13
[15]项保华.企业战略管理.北京:科学出版社,1994:6-8
[16]陈曦.海南X房地产企业发展战略研究.重庆大学硕士学位论文,2005:5-7
[17]George Stalk,Phillip Evans,Lawrence E.Shulman.Competing on Capabilities:The New Rule of Corporate Strategy.Harvard Business Review,1992:3-4P
[18]Porter M·E· Competitive Strategy.New York:Free press,1980
[19]李明哲.房地产开发项目经济评价案例.北京:中国计划出版社,2002:22-25
[20]俞明轩.房地产投资分析.北京:首都经济贸易大学出版社,2004:250
[21]杨玮.房地产项目市场可行性分析框架及其应用.广西大学硕士学位论文,2006:1-2
[22][美]罗伯特·K·威索基(Wysocki.R.K),拉德·麦加里(Mc Gany R).有效的项目管理.费琳.第3版.北京:电子工业出版社,2004:23
[23]刘国冬,王雪清.工程项目组织与管理.第一版.北京:中国计划出版社,2003:8-9
[24]谭术魁.房地产项目管理.北京:机械工业出版利,2004:4-16
[25]李伟.“世纪村·王府”房地产开发项目管理研究.重庆大学工程硕士学位论文,2004:4-5,40-45
[2]张华.实行项目化管理提升房地产企业的核心竞争力.开发天地,2004:50-54
[3]何乒.房地产开发项目管理研究.吉林大学硕士学位论文,2004:1-2
[4]王晓.大型工程项目管理理论与方法研究.西南交通大学硕士学位论文,2005:4-5
[5]徐丹冰.中国房地产项目管理的实证分析与优化研究.对外经济贸易大学硕士论文,2002:1-2
[6]Soldad Genevieve.Increased Risk Appetite for Project Finance.Asia Money,1996:24-28P
[7]Kerzner H.Strategic Planning for Project Management:Using a Project Management Maturity Model.John Wiley & Sons,2001
[8]Kerth N.L.project Retrospectives:A Handbook for Reviews House Publishing.Dorset House Publishing,2001
[9]黄有亮,成虎.工程项目管理理论与实践新进展综述.江苏建筑,2003(92):100-104
[10]庞小平.项目管理的理论与实践[J].水运科学研究,2006:46-49
[11]Debbie L.organizational Project Management Maturity Model,project Management Institute Inc,2003
[12]James S.Penny Packer Kevin P.Grant.Project Management Maturity:An Industry Benchmark.Project Management Journal,2003:23-32P
[13]杜军.项目管理理论在中小建筑施工企业中的应川.天津大学硕士学位论文,2004:14-16
[14]王晖.项目管理理论与方法体系研究-云南省电信公司大客户部项目管理体系设计研究.昆明理工大学硕士学位论文,2004:12-13
[15]项保华.企业战略管理.北京:科学出版社,1994:6-8
[16]陈曦.海南X房地产企业发展战略研究.重庆大学硕士学位论文,2005:5-7
[17]George Stalk,Phillip Evans,Lawrence E.Shulman.Competing on Capabilities:The New Rule of Corporate Strategy.Harvard Business Review,1992:3-4P
[18]Porter M·E· Competitive Strategy.New York:Free press,1980
[19]李明哲.房地产开发项目经济评价案例.北京:中国计划出版社,2002:22-25
[20]俞明轩.房地产投资分析.北京:首都经济贸易大学出版社,2004:250
[21]杨玮.房地产项目市场可行性分析框架及其应用.广西大学硕士学位论文,2006:1-2
[22][美]罗伯特·K·威索基(Wysocki.R.K),拉德·麦加里(Mc Gany R).有效的项目管理.费琳.第3版.北京:电子工业出版社,2004:23
[23]刘国冬,王雪清.工程项目组织与管理.第一版.北京:中国计划出版社,2003:8-9
[24]谭术魁.房地产项目管理.北京:机械工业出版利,2004:4-16
[25]李伟.“世纪村·王府”房地产开发项目管理研究.重庆大学工程硕士学位论文,2004:4-5,40-45