广州亚运会新闻报道的多模式话语分析：图像的社会符号学研究
|
摘要
本文旨在通过对广州亚运会新闻报道中图像的分析来解读新闻报道中图像的意义。
在当今社会,随着交流技术的发展,话语逐渐呈现出一种多模式形态,这一特征在媒体话语里更是明显。多模态话语是指语言与其他符号资源共存,共同构建意义。这些符号资源,除了语言外,还包括图像、声音、颜色等。他们共同出现在媒体话语里完成意义建构。新闻报道就是其中的一种。现在的新闻报道通常都是包含了文字和图像的多模式话语。因此,想彻底了解一篇新闻报道的意义,我们不应该仅仅停留在语言分析的层面;我们应该试着去探析了解隐藏在新闻图像背后的意义。
本文将以Kress和van Leeuwen (1996)的视觉语法理论为分析框架,来探讨广州亚运会新闻报道中图像的再现意义、互动意义和构图意义,以便揭示出广州,作为亚运会的举办城市,是如何在这些新闻报道中向全世界展现它的和谐形象和东道主身份的。
This thesis aims at interpreting the meanings of visual images in news reports through the analysis of visual images in the 16th GZ Asian Games news reports.
In contemporary society, along with the development of communication technology, discourses are gradually taking on the features of multimodality, which is especially obvious in multimedia discourses. Multimodal discourses refer to the discourses in which language and other semiotic resources coexist to construct meanings. These semiotic resources, besides language, also include visual images, sound, colors, etc, which coexist in media discourses and complete meaning construction. News reports are one kind of these multimodal discourses, for in contemporary society news reports usually consist of linguistic texts and visual images. Therefore, to thoroughly understand the meanings of a news report, we should not only focus on the linguistic level but also try to explore the meanings hidden behind the visual images.
By adopting Kress and van Leeuwen’s (1996) theory of visual grammar (VG henceforth) as the analytical framework, this thesis tries to discuss the representational meaning, interactive meaning and compositional meaning of visual images in the 16th GZ Asian Games news reports, and to reveal how GZ, as the host city of the 16th Asian Games, demonstrates its harmonious image to the world in these news reports so as to justify its host role.
在当今社会,随着交流技术的发展,话语逐渐呈现出一种多模式形态,这一特征在媒体话语里更是明显。多模态话语是指语言与其他符号资源共存,共同构建意义。这些符号资源,除了语言外,还包括图像、声音、颜色等。他们共同出现在媒体话语里完成意义建构。新闻报道就是其中的一种。现在的新闻报道通常都是包含了文字和图像的多模式话语。因此,想彻底了解一篇新闻报道的意义,我们不应该仅仅停留在语言分析的层面;我们应该试着去探析了解隐藏在新闻图像背后的意义。
本文将以Kress和van Leeuwen (1996)的视觉语法理论为分析框架,来探讨广州亚运会新闻报道中图像的再现意义、互动意义和构图意义,以便揭示出广州,作为亚运会的举办城市,是如何在这些新闻报道中向全世界展现它的和谐形象和东道主身份的。
This thesis aims at interpreting the meanings of visual images in news reports through the analysis of visual images in the 16th GZ Asian Games news reports.
In contemporary society, along with the development of communication technology, discourses are gradually taking on the features of multimodality, which is especially obvious in multimedia discourses. Multimodal discourses refer to the discourses in which language and other semiotic resources coexist to construct meanings. These semiotic resources, besides language, also include visual images, sound, colors, etc, which coexist in media discourses and complete meaning construction. News reports are one kind of these multimodal discourses, for in contemporary society news reports usually consist of linguistic texts and visual images. Therefore, to thoroughly understand the meanings of a news report, we should not only focus on the linguistic level but also try to explore the meanings hidden behind the visual images.
By adopting Kress and van Leeuwen’s (1996) theory of visual grammar (VG henceforth) as the analytical framework, this thesis tries to discuss the representational meaning, interactive meaning and compositional meaning of visual images in the 16th GZ Asian Games news reports, and to reveal how GZ, as the host city of the 16th Asian Games, demonstrates its harmonious image to the world in these news reports so as to justify its host role.
引文
Arthur, K. 2004. Multisemiotic mediation in hypertext. In O’Halloran, K. L. (ed.), Multimodal Discourse Analysis: Systemic Functional Perspective. (pp. 131-159) London & New York: Continuum.
Baldry, A & Thibault, P. J. 2006. Multimodal Transcription and Text Analysis: A Multimedia Toolkit and Cousebook. London & Oakville: Equinox.
Bazerman, C. & Prior, P. (eds.). 2004. What Writing Does and How It Does It: An Introduction to Analyzing Texts and Textual Practices. London: Lawrence Erlbaum Associates, Publishers.
Bell, A. 1991. The Language of News Media. Michigan: Blackwell.
Bell, A. 1998. The discourse structure of news stories. In Bell, A. & Garrett, P. (eds.), Approaches to Media Discourse. (pp.64-104) Oxford: Blackwell Publishers.
Bell, A. & Garrett, P. (eds.). 1998. Approaches to Media Discourse. Oxford: Blackwell Publishers.
Carruthers, M. 1998. The Craft of Thought: Mediation, Rhetoric, and the Making of Images. Cambridge, England: Cambridge University Press.
Cheong Y. Y. 2004. The construal of ideational meaning in print advertisements. In O’Halloran, K. L. (ed.), Multimodal Discourse Analysis, Systemic Functional Perspective. (pp. 163-195) London & New York: Continuum.
Crystal, D. & Davy, D. 1969. Investigating English Style. Michigan: Indiana University. Fairclough, N. 1992. Discourse and Social Change. Cambridge: Polity Press.
Fairclough, N. 1995. Media Discours. London: Edward Arnold.
Fairclough, N. 2003. Analyzing Discourse: Text Analysis for Social Research. London: Routledge.
Foss, S. K. 1993. The construction of appeal in visual images: A hypothesis. In David Z. (ed.), Rhetoric Movement (pp.210-224). Evanston, IL: Northwestern University Press.
Fowler, R. 1991. Language in the News, Discourse and Ideology in the Press, London:Routledge.
Guo, L. B. 2004. Multimodality in a biology textbook. In O’Halloran, K. L. (ed.),
Multimodal Discourse Analysis, Systemic Functional Perspective. (pp. 196-219) London & New York: Continuum.
Halliday, M.A.K. 1994. An Introduction to Functional Grammar. London: Edward Arnold. Hodge, R. & Kress, G. 1988. Social Semiotics. Cambridge: Polity.
Kostelnick, C. & David O. R. 1998. Designing Visual Language: Strategies for Professional Communicators. Boston: Allyn & Bacon.
Kress, G. & van Leeuwen, T. 1996. Reading Images: The Grammar of Visual Design. London:Routledge.
Kress, G. & van Leeuwen, 1998. Front pages: (The critical) analysis of newspaper layout. Bell, A. & Garrett, P. (eds.). Approaches to Media Discourse. (pp. 186-219) Oxford: Blackwell Publishers.
Kress, G. & van Leeuwen, T. 2001. Multimodal Discourse: The Modes and Media of Contemporary Communication. London: Arnold.
Lim, F. V. 2004. Developing an integrative multisemiotic model. In O’Halloran, K. L. (ed.), Multimodal Discourse Analysis, Systemic Functional Perspective. (pp. 220-246). London: Continuum.
O’Halloran, K. L. (ed.). 2004. Multimodal Discourse Analysis: Systemic Functional Perspective. London & New York: Continuum.
Schriver, K. A. 1997. Dynamics in Document Design: Creating Texts for Readers. New York: Wiley.
Scollon, R. & LeVine, P. (eds.). 2004. Discourse and Technology: Multimodal Discourse Analysis. Washington, D. C. : Georgetown University Press.
Van Dijk. 1988a. News Analysis : Case Studies of International and National News in the Press. London: Routledge.
Van Dijk. 1988b. News as Discourse. London: Lawrence Erlbaum.
Van Dijk, 1991. Racism and the Press. London: Routledge.
Van Leeuwen, T. 2005. Introducing Social Semiotics. London: Routledge.
Ventola, E., Charles, C. & Kaltenbacher, M. 2004. Perspectives on Multimodality. Amsterdam: John Benjamins Publishing Company.
Wodak, R. 1986. Language Behavior in Therapy Groups. Los Angeles: University ofCalifornia Press.
Wodak, R. 1996. Disorders of Discourse. London: Longman.
Wysocki, A. F. 2004. The multiple media of texts: how onscreen and paper texts incorporate words, images, and other media. In Bazerman, C. & Prior, P. (eds.), What Writing Does and How It Does It: An Introduction to Analyzing Texts and Textual Practices. (pp. 123-163). London: Lawrence Erlbaum Associates, Publishers.
陈明瑶、卢彩虹,2006,《新闻英语语体与翻译研究》,北京:国防工业出版社。
顾曰国,2007,多媒体、多模态学习剖析,《外语电化教学》,第四期。
叶起昌,2006,超文本多语式的社会符号学分析,《外语教学与研究》,第六期。
张德禄,2009,多模态话语理论与媒体技术在外语教学中的应用,《外语教学》,第四期。
张建,2007,《报刊英语研究》,上海:上海外语教育出版社。
Baldry, A & Thibault, P. J. 2006. Multimodal Transcription and Text Analysis: A Multimedia Toolkit and Cousebook. London & Oakville: Equinox.
Bazerman, C. & Prior, P. (eds.). 2004. What Writing Does and How It Does It: An Introduction to Analyzing Texts and Textual Practices. London: Lawrence Erlbaum Associates, Publishers.
Bell, A. 1991. The Language of News Media. Michigan: Blackwell.
Bell, A. 1998. The discourse structure of news stories. In Bell, A. & Garrett, P. (eds.), Approaches to Media Discourse. (pp.64-104) Oxford: Blackwell Publishers.
Bell, A. & Garrett, P. (eds.). 1998. Approaches to Media Discourse. Oxford: Blackwell Publishers.
Carruthers, M. 1998. The Craft of Thought: Mediation, Rhetoric, and the Making of Images. Cambridge, England: Cambridge University Press.
Cheong Y. Y. 2004. The construal of ideational meaning in print advertisements. In O’Halloran, K. L. (ed.), Multimodal Discourse Analysis, Systemic Functional Perspective. (pp. 163-195) London & New York: Continuum.
Crystal, D. & Davy, D. 1969. Investigating English Style. Michigan: Indiana University. Fairclough, N. 1992. Discourse and Social Change. Cambridge: Polity Press.
Fairclough, N. 1995. Media Discours. London: Edward Arnold.
Fairclough, N. 2003. Analyzing Discourse: Text Analysis for Social Research. London: Routledge.
Foss, S. K. 1993. The construction of appeal in visual images: A hypothesis. In David Z. (ed.), Rhetoric Movement (pp.210-224). Evanston, IL: Northwestern University Press.
Fowler, R. 1991. Language in the News, Discourse and Ideology in the Press, London:Routledge.
Guo, L. B. 2004. Multimodality in a biology textbook. In O’Halloran, K. L. (ed.),
Multimodal Discourse Analysis, Systemic Functional Perspective. (pp. 196-219) London & New York: Continuum.
Halliday, M.A.K. 1994. An Introduction to Functional Grammar. London: Edward Arnold. Hodge, R. & Kress, G. 1988. Social Semiotics. Cambridge: Polity.
Kostelnick, C. & David O. R. 1998. Designing Visual Language: Strategies for Professional Communicators. Boston: Allyn & Bacon.
Kress, G. & van Leeuwen, T. 1996. Reading Images: The Grammar of Visual Design. London:Routledge.
Kress, G. & van Leeuwen, 1998. Front pages: (The critical) analysis of newspaper layout. Bell, A. & Garrett, P. (eds.). Approaches to Media Discourse. (pp. 186-219) Oxford: Blackwell Publishers.
Kress, G. & van Leeuwen, T. 2001. Multimodal Discourse: The Modes and Media of Contemporary Communication. London: Arnold.
Lim, F. V. 2004. Developing an integrative multisemiotic model. In O’Halloran, K. L. (ed.), Multimodal Discourse Analysis, Systemic Functional Perspective. (pp. 220-246). London: Continuum.
O’Halloran, K. L. (ed.). 2004. Multimodal Discourse Analysis: Systemic Functional Perspective. London & New York: Continuum.
Schriver, K. A. 1997. Dynamics in Document Design: Creating Texts for Readers. New York: Wiley.
Scollon, R. & LeVine, P. (eds.). 2004. Discourse and Technology: Multimodal Discourse Analysis. Washington, D. C. : Georgetown University Press.
Van Dijk. 1988a. News Analysis : Case Studies of International and National News in the Press. London: Routledge.
Van Dijk. 1988b. News as Discourse. London: Lawrence Erlbaum.
Van Dijk, 1991. Racism and the Press. London: Routledge.
Van Leeuwen, T. 2005. Introducing Social Semiotics. London: Routledge.
Ventola, E., Charles, C. & Kaltenbacher, M. 2004. Perspectives on Multimodality. Amsterdam: John Benjamins Publishing Company.
Wodak, R. 1986. Language Behavior in Therapy Groups. Los Angeles: University ofCalifornia Press.
Wodak, R. 1996. Disorders of Discourse. London: Longman.
Wysocki, A. F. 2004. The multiple media of texts: how onscreen and paper texts incorporate words, images, and other media. In Bazerman, C. & Prior, P. (eds.), What Writing Does and How It Does It: An Introduction to Analyzing Texts and Textual Practices. (pp. 123-163). London: Lawrence Erlbaum Associates, Publishers.
陈明瑶、卢彩虹,2006,《新闻英语语体与翻译研究》,北京:国防工业出版社。
顾曰国,2007,多媒体、多模态学习剖析,《外语电化教学》,第四期。
叶起昌,2006,超文本多语式的社会符号学分析,《外语教学与研究》,第六期。
张德禄,2009,多模态话语理论与媒体技术在外语教学中的应用,《外语教学》,第四期。
张建,2007,《报刊英语研究》,上海:上海外语教育出版社。