文学名著旅游资源产业化开发的地方实践与提升路径:山东例证
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摘要
文学名著旅游资源因为稀缺性、垄断性而具有较高的开发价值。当前,文学名著旅游资源的地方开发虽然取得了一定成绩,但在总体上产业化程度还比较低,普遍存在开发模式较为粗放、产业结构不合理、特色挖掘比较薄弱等突出问题。这些问题深刻影响了名著价值利用对区域经济的推动作用。因此,后续开发中应当优化产业结构、深化产业融合、注重文化特色的深度挖掘与品牌建设,加大创新力度,不断提高开发的产业化水平,持续推动文学名著旅游产业的转型升级,打造一批在全国有较高知名度的文学名著旅游目的地,有力带动区域经济发展。
The tourism resources of literary classics have high development value because of their scarcity and monopoly. At present, although some achievements have been made in the local development practice of literary classics tourism resources, the degree of industrialization is still relatively low on the whole. There are many outstanding problems such as extensive development mode, unreasonable industrial structure and weak feature mining and so on. These problems have a profound impact on the promotion of the value utilization of famous works to the regional economy. Therefore, in the follow-up development, we should optimize the industrial structure, deepen industrial integration, pay attention to the in-depth excavation of cultural characteristics and brand construction, strengthen innovation, constantly improve the industrialization level of development, and continuously promote the transformation and upgrading of the literature tourism industry, so as not only to create a number of literature tourist destinations with high popularity in the whole country, but also to effectively promote the development of regional economy.
The tourism resources of literary classics have high development value because of their scarcity and monopoly. At present, although some achievements have been made in the local development practice of literary classics tourism resources, the degree of industrialization is still relatively low on the whole. There are many outstanding problems such as extensive development mode, unreasonable industrial structure and weak feature mining and so on. These problems have a profound impact on the promotion of the value utilization of famous works to the regional economy. Therefore, in the follow-up development, we should optimize the industrial structure, deepen industrial integration, pay attention to the in-depth excavation of cultural characteristics and brand construction, strengthen innovation, constantly improve the industrialization level of development, and continuously promote the transformation and upgrading of the literature tourism industry, so as not only to create a number of literature tourist destinations with high popularity in the whole country, but also to effectively promote the development of regional economy.
引文
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[25]廖军华.乡村振兴视域的传统村落保护与开发[J].改革,2018(4):130-139.
[26]范周.文旅融合:城市发展新动能[N].中国文化报,2019-01-21(003).
[27]王明康,刘彦平,李涛.旅游产业集聚对环境的差异性影响:287个地级市例证[J].改革,2109(2):102-114.
[2]王军华,王磊﹒试论我国文学旅游资源的概念及分类[J].鄂州大学学报,2005(2):75-77.
[3]傅祖栋.浙江现代文学旅游资源的开发利用研究[J].宁波大学学报(人文科学版),2017(4):124-128.
[4]莫提默·阿德勒.西方名著中的伟大智慧:不同时代伟大头脑的对话[M].王月瑞,译.海口:海南出版社,2002:122.
[5]罗伯特·M.赫钦斯.美国高等教育[M].汪利兵,译.杭州:浙江教育出版社,2001:146-172.
[6]童庆炳,陶东风.文学经典的建构、解构和重构[M].北京:北京大学出版社,2007:2.
[7]黄璨.旅游产业化水平测度研究[D].武汉:中国地质大学,2013:24-25.
[8]HERBERT D.Literary places,tourism and the heritage experience[J].Annals of Tourism Research,2001,28(2):312-333.
[9]SHELAGH J.Squire the cultural values of literary tourism[J].Annals of Tourism Research,1994(21):103-120.
[10]FAWCETT C,CORMACK P.Guarding authenticity at literary tourism sites[J].Annals of Tourism Research,2001,28(3):686-704.
[11]HERBERT D.Artistic and literary places in France as tourist attraction[J].Tourism Management,1996(2):77-85.
[12]贾鸿雁,王金池.从建构主义真实性看文学资源的旅游开发---以界首镇“汪曾祺水乡风俗园”项目策划为例[J].旅游学刊,2009(5):26-30.
[13]李刚.文学旅游时空的建构---以南京秦淮河风光带为例[J].旅游论坛,2016(5):86-92.
[14]张维亚.文学旅游地的遗产保护与开发---南京夫子庙李香君故居和王谢古居案例研究[J].旅游学刊,2007(3):40-44.
[15]徐虹,韩林娟.文学旅游中的艺术形象与游客感知形象对比研究---以北京胡同游为例[J].旅游论坛,2018(5):46-55.
[16]王强,刘飒.文学遗产旅游资源的价值研究及开发路径[J].中国资产评估,2009(1):13-15.
[17]闫祥青.跨区域文化旅游目的地联动开发简析[N].中国旅游报,2016-01-13(C01).
[18]李传章,王荣敏,王聿发.关于聊斋文化旅游资源开发的思考[J].东岳论丛,2007(4):189-192.
[19]刘建平,刘进.山东高密乡村旅游发展路径[N]中国旅游报,2013-01-09(23).
[20]张倩霞,刘莉,黄华宪,等.面向东南亚市场的四川三国文化旅游开发策略研究[J].成都大学学报(社会科学版),2016(1):44-48.
[21]金洁.《红楼梦》文学旅游目的地形象感知研究---基于Tripadvisor外国游客在线评论分析[J].红楼梦学刊,2019(1):314-327.
[22]家顺良,黄大勇.山西发展影视旅游的可行性及对策建议[J].重庆工商大学学报(社会科学版),2008(6):49-52.
[23]丰晓旭.全域旅游和区域绿色发展的关联度[J].改革,2018(2):122-131.
[24]李海舰,王松.文化与经济融合发展研究[J]中国工业经济,2010(9):5-14.
[25]廖军华.乡村振兴视域的传统村落保护与开发[J].改革,2018(4):130-139.
[26]范周.文旅融合:城市发展新动能[N].中国文化报,2019-01-21(003).
[27]王明康,刘彦平,李涛.旅游产业集聚对环境的差异性影响:287个地级市例证[J].改革,2109(2):102-114.