锦州市医巫闾山景区旅游营销对策研究
|
摘要
随着人们生活水平的提高,中国旅游人数日益增多,旅游业对促进当地发展、解决就业、增加财政收入具有十分重要的作用。医巫闾山地区生态环境良好,旅游资源丰富,历史悠久,但是由于起步晚、发展慢,现有的营销策略不够完善等问题的存在,让医巫闾山旅游发展还存在很多不足,没有充分发挥本地的特色和优势。通过对医巫闾山旅游景区营销现状进行深入分析,探析了医巫闾山发展旅游营销的问题所在,为医巫闾山地区更好的发展旅游提供了相应的营销优化对策。
With the improvement of people's living standard and the increasing number of tourists in China, tourism plays an important role in promoting local development, facilitating employment and increasing financial revenue. Yiwulv Mountain has a good ecological environment, rich tourism resources and a long history. However, due to its late start, slow development and imperfect marketing strategies, there are still many shortcomings in developing tourism in Yiwulv Mountain area. Local characteristics and advantages have not played a full role in the development. Through the in-depth analysis of the marketing status of the tourist attractions in Mt. Yiwuvu, this paper probes into the problems for tourism marketing in Mt. Yiwulu, and provides corresponding marketing optimization countermeasures for the better development of tourism in the area.
With the improvement of people's living standard and the increasing number of tourists in China, tourism plays an important role in promoting local development, facilitating employment and increasing financial revenue. Yiwulv Mountain has a good ecological environment, rich tourism resources and a long history. However, due to its late start, slow development and imperfect marketing strategies, there are still many shortcomings in developing tourism in Yiwulv Mountain area. Local characteristics and advantages have not played a full role in the development. Through the in-depth analysis of the marketing status of the tourist attractions in Mt. Yiwuvu, this paper probes into the problems for tourism marketing in Mt. Yiwulu, and provides corresponding marketing optimization countermeasures for the better development of tourism in the area.
引文
[1]于九江.整合文化资源,打造祈福品牌,强力推进北镇文化大发展[J].大众文艺,2017,12(3):11-12.
[2]刘延山.汪秀霞医巫闾山满族民间剪纸[J].民间艺术,2016,11(15):25-27.
[3]王晓明.新媒体时代提升旅游营销策略的途径初探[J].旅游纵览(下半月),2018,12(23):26-28.
[4]王祎.抖音时代下旅游营销的“新玩法”[J].旅游纵览(下半月),2018,12(23):33-35.
[2]刘延山.汪秀霞医巫闾山满族民间剪纸[J].民间艺术,2016,11(15):25-27.
[3]王晓明.新媒体时代提升旅游营销策略的途径初探[J].旅游纵览(下半月),2018,12(23):26-28.
[4]王祎.抖音时代下旅游营销的“新玩法”[J].旅游纵览(下半月),2018,12(23):33-35.