媒体融合背景下科技期刊微信平台建设及影响力提升策略
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摘要
微信作为一种新的媒体形式,对科技期刊效率的提高、影响力的提升、经营的促进具有重要意义。目前,很多科技期刊编辑部都创建了自己的微信公众号平台,但却没有取得预期效果。为此,总结分析科技期刊微信公众号平台在目标定位、内容组织、满足读者需求等方面存在的问题,并以《中国给水排水》微信公众号平台建设为例,探讨科技期刊如何有效地利用微信公众平台提升杂志影响力,实现媒体融合发展。
As a new type of media, WeChat is of great significance to the efficiency improvement, influence enhancement and management promotion of sci-tech journals. At present, many editorial offices of sci-tech journals have created their own WeChat public number platform, but they have not achieved the desired results. The problems of WeChat public number platforms for sci-tech journals are summarized and analyzed, including target positioning, content organization and meeting the needs of readers. Taking the construction of WeChat public number platform of China Water & Wastewater as an example, this paper discusses how to effectively use WeChat public platform to enhance the influence of sci-tech journals and realize the development of media integration.
As a new type of media, WeChat is of great significance to the efficiency improvement, influence enhancement and management promotion of sci-tech journals. At present, many editorial offices of sci-tech journals have created their own WeChat public number platform, but they have not achieved the desired results. The problems of WeChat public number platforms for sci-tech journals are summarized and analyzed, including target positioning, content organization and meeting the needs of readers. Taking the construction of WeChat public number platform of China Water & Wastewater as an example, this paper discusses how to effectively use WeChat public platform to enhance the influence of sci-tech journals and realize the development of media integration.
引文
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[2]杨颖，胡臻.医药大学学报微信公众平台现状及优化策略[J].温州医科大学学报，2019,49(5):388-391.
[3]王宝英.中国科学引文数据库来源期刊微信公众号现状调查与分析[J].中科技期刊研究，2016,27(1):85.
[4]刘兰兰，张发.科技期刊微信服务平台建设的可行途径[J].天津科技，2019,46(5):77-79.
[5]张学颖，罗萍.科技类微信公众平台在知识传播中的作用[J].传播与版权，2019(4):113-114.
[6]许倩，刘伟竹，汪谋岳，等.科技期刊微信平台建设的实践与思考——以《中华神经科杂志》微信公众平台为例[J].编辑学报，2017,29(6):568-570.
[7]向飞.科技期刊微信应用探析[J].韶关学院学报：自然科学版，2015,36(4):70-72.
[8]王志鸿，杨松迎，郭敏，等.基于微信平台的科技期刊内容服务策略及实现[J].编辑学报，2018,30(5):522-524.