基于乡村性感知的游客环境责任行为影响机制研究——以南京市江宁区为例
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摘要
以刺激-情感-行为理论为基础,从乡村性感知的角度出发构建了游客环境责任行为影响机制模型.利用南京市江宁区游客的问卷调查数据,通过结构方程模型方法,实证检验了乡村性感知、地方依恋及环境责任态度对环境责任行为的影响.研究发现:(1)乡村性感知可分为社区参与感知、地域条件感知、乡村文化感知、农业经济感知和乡村景观感知5个维度;环境责任行为可分为遵守型环境责任行为和主动型环境责任行为2个维度;(2)乡村景观感知与乡村文化感知不仅直接影响遵守型环境责任行为,且通过地方依恋、环境责任态度的中介作用实现,而社区参与感知和农业经济感知仅通过地方依恋、环境责任态度间接影响遵守型环境责任行为;(3)乡村景观感知是乡村性感知各要素中驱动游客主动型环境责任行为的最重要因素.
Based on the theory of stimulus-organism-response,the paper establishes a model of the influence mechanism of tourists' environmentally responsible behavior from the perspective of perception of rurality. Using the survey data of tourists in Jiangning District of Nanjing City,the structural equation modeling method was adopted to empirically test the impact of perception of rurality,place attachment and environmentally responsible attitude on environmentally responsible behavior. The results are shown as follows:Firstly,there are five dimensions of perception of rurality,including perception of community participation,perception of regional condition,perception of rural culture,perception of agricultural economy and perception of rural landscape. Environmentally responsible behavior includes two dimensions:low effort environmentally responsible behavior and high effort environmentally responsible behavior. Secondly,rural landscape perception and rural culture perception are antecedents of low effort environmentally responsible behavior while partially mediating the effect of place attachment and environmentally responsible attitude. Community participation perception and agricultural economy perception only indirectly affect low effort environmentally responsible behavior through place attachment and environmentally responsible attitude. Lastly,rural landscape perception is the most important factor that drives tourists' high effort environmentally responsible behavior among the factors of rurality.
Based on the theory of stimulus-organism-response,the paper establishes a model of the influence mechanism of tourists' environmentally responsible behavior from the perspective of perception of rurality. Using the survey data of tourists in Jiangning District of Nanjing City,the structural equation modeling method was adopted to empirically test the impact of perception of rurality,place attachment and environmentally responsible attitude on environmentally responsible behavior. The results are shown as follows:Firstly,there are five dimensions of perception of rurality,including perception of community participation,perception of regional condition,perception of rural culture,perception of agricultural economy and perception of rural landscape. Environmentally responsible behavior includes two dimensions:low effort environmentally responsible behavior and high effort environmentally responsible behavior. Secondly,rural landscape perception and rural culture perception are antecedents of low effort environmentally responsible behavior while partially mediating the effect of place attachment and environmentally responsible attitude. Community participation perception and agricultural economy perception only indirectly affect low effort environmentally responsible behavior through place attachment and environmentally responsible attitude. Lastly,rural landscape perception is the most important factor that drives tourists' high effort environmentally responsible behavior among the factors of rurality.
引文
[1] 陈佳,张丽琼,杨新军,等.乡村旅游开发对农户生计和社区旅游效应的影响:旅游开发模式视角的案例实证[J].地理研究,2017,36(9):1709-1724.
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[14] 冯淑华,沙润.乡村旅游的乡村性测评模型:以江西婺源为例[J].地理研究,2007,26(3):616-624.
[15] 杨雪娇.旅游地个性、场所依恋与游客忠诚的关系研究[D].大连:东北财经大学,2011.
[16] 唐文跃.九寨沟旅游者地方感对资源保护态度的影响[J].长江流域资源与环境,2011,20(5):574-578.
[17] 苏勤,钱树伟.世界遗产地旅游者地方感影响关系及机理分析:以苏州古典园林为例[J].地理学报,2012,67(8):1137-1148.
[18] 张春花,卢松,魏军.中国城市居民乡村旅游动机研究:以上海、南京为例[J].桂林旅游高等专科学校学报,2007,18(5):703-706.
[19] 贾衍菊,林德荣.旅游者环境责任行为:驱动因素与影响机理:基于地方理论的视角[J].中国人口·资源与环境,2015,25(7):161-169.
[20] 万基财,张捷,卢韶婧,等.九寨沟地方特质与旅游者地方依恋和环保行为倾向的关系[J].地理科学进展,2014,33(3):411-421.
[21] 余晓婷,吴小根,张玉玲,等.游客环境责任行为驱动因素研究:以台湾为例[J].旅游学刊,2015,30(7):49-59.
[22] HINES J M,HUNGERFORD H R,TOMERA A N.Analysis and synthesis of research on responsible environmental behavior:a meta-analysis[J].The journal of environmental education,1987,18(2):1-8.
[23] RAMKISSOON H,WEILER B,SMITH L D G.Place attachment and pro-environmental behaviour in national parks:the development of a conceptual framework[J].Journal of sustainable tourism,2012,20(2):257-276.
[24] 罗文斌,张小花,钟诚,等.城市自然景区游客环境责任行为影响因素研究[J].中国人口·资源与环境,2017,27(5):161-169.
[25] RAMKISSOON H,SMITH L D G,WEILER B.Testing the dimensionality of place attachment and its relationships with place satisfaction and pro-environmental behaviours:a structural equation modelling approach[J].Tourism management,2013,36:552-566.
[26] 唐文跃,张捷,罗浩,等.古村落居民地方依恋与资源保护态度的关系:以西递、宏村、南屏为例[J].旅游学刊,2008,23(10):87-92.
[27] 范钧,邱宏亮,吴雪飞.旅游地意象、地方依恋与旅游者环境责任行为:以浙江省旅游度假区为例[J].旅游学刊,2014,29(1):55-66.
[2] 张圆刚,余向洋,程静静,等.基于TPB和TSR模型构建的乡村旅游者行为意向研究[J].地理研究,2017,36(9):1725-1741.
[3] 贾衍菊,王德刚.社区居民旅游影响感知和态度的动态变化[J].旅游学刊,2015,30(5):65-73.
[4] 杜宗斌,苏勤,姜辽.乡村旅游地居民社区归属感模型构建及应用:以浙江安吉为例[J].旅游学刊,2013,28(6):65-74.
[5] CHENG T M,WU H C,HUANG L M.The influence of place attachment on the relationship between destination attractiveness and environmentally responsible behavior for island tourism in Penghu,Taiwan[J].Journal of sustainable tourism,2013,21(8):1166-1187.
[6] KIL N,HOLLAND S M,STEIN T V.Structural relationships between environmental attitudes,recreation motivations,and environmentally responsible behaviors[J].Journal of outdoor recreation and tourism,2014,7/8:16-25.
[7] CHIU Y T H,LEE W I,CHEN T H.Environmentally responsible behavior in ecotourism:antecedents and implications[J].Tourism management,2014,40:321-329.
[8] 李红波,张小林.乡村性研究综述与展望[J].人文地理,2015,30(1):16-20,142.
[9] 魏鸿雁,陶卓民,潘坤友.基于乡村性感知的乡村旅游地游客忠诚度研究:以南京石塘人家为例[J].农业技术经济,2014(3):108-116.
[10] GIFFORD R,NILSSON A.Personal and social factors that influence pro-environmental concern and behaviour:a review[J].International journal of psychology,2014,49(3):141-157.
[11] MEHRABIAN A,RUSSELL J A.An approach to environmental psychology[M].Cambridge,MA,USA:The MIT Press,1974:30-66.
[12] 汪惠萍,章锦河,王玉玲.乡村旅游的乡村性研究[J].中国农学通报,2011,27(29):301-305.
[13] CLOKE P,EDWARDS G.Rurality in england and wales 1981:a replication of the 1971 index[J].Regional studies,1986,20(4):289-306.
[14] 冯淑华,沙润.乡村旅游的乡村性测评模型:以江西婺源为例[J].地理研究,2007,26(3):616-624.
[15] 杨雪娇.旅游地个性、场所依恋与游客忠诚的关系研究[D].大连:东北财经大学,2011.
[16] 唐文跃.九寨沟旅游者地方感对资源保护态度的影响[J].长江流域资源与环境,2011,20(5):574-578.
[17] 苏勤,钱树伟.世界遗产地旅游者地方感影响关系及机理分析:以苏州古典园林为例[J].地理学报,2012,67(8):1137-1148.
[18] 张春花,卢松,魏军.中国城市居民乡村旅游动机研究:以上海、南京为例[J].桂林旅游高等专科学校学报,2007,18(5):703-706.
[19] 贾衍菊,林德荣.旅游者环境责任行为:驱动因素与影响机理:基于地方理论的视角[J].中国人口·资源与环境,2015,25(7):161-169.
[20] 万基财,张捷,卢韶婧,等.九寨沟地方特质与旅游者地方依恋和环保行为倾向的关系[J].地理科学进展,2014,33(3):411-421.
[21] 余晓婷,吴小根,张玉玲,等.游客环境责任行为驱动因素研究:以台湾为例[J].旅游学刊,2015,30(7):49-59.
[22] HINES J M,HUNGERFORD H R,TOMERA A N.Analysis and synthesis of research on responsible environmental behavior:a meta-analysis[J].The journal of environmental education,1987,18(2):1-8.
[23] RAMKISSOON H,WEILER B,SMITH L D G.Place attachment and pro-environmental behaviour in national parks:the development of a conceptual framework[J].Journal of sustainable tourism,2012,20(2):257-276.
[24] 罗文斌,张小花,钟诚,等.城市自然景区游客环境责任行为影响因素研究[J].中国人口·资源与环境,2017,27(5):161-169.
[25] RAMKISSOON H,SMITH L D G,WEILER B.Testing the dimensionality of place attachment and its relationships with place satisfaction and pro-environmental behaviours:a structural equation modelling approach[J].Tourism management,2013,36:552-566.
[26] 唐文跃,张捷,罗浩,等.古村落居民地方依恋与资源保护态度的关系:以西递、宏村、南屏为例[J].旅游学刊,2008,23(10):87-92.
[27] 范钧,邱宏亮,吴雪飞.旅游地意象、地方依恋与旅游者环境责任行为:以浙江省旅游度假区为例[J].旅游学刊,2014,29(1):55-66.