摘要
•Familiarity, favourability and uniqueness are the three elements largely contribute to place brand equity.•Public parks in Hong Kong are a clear set of resources to show the presence of familiarity, favourability and uniqueness of city brand equity.•Weak familiarity and favourability of the city brand expressed by locals and potential visitors.•Marine Parks and the Geo-Park were given a strong level of uniqueness for green brand development in Hong Kong.