A novel Ag/Bi3TaO7 plasmonic photocatalyst has been prepared by a simple photoreduction process. The as-prepared Ag/Bi3TaO7 photocatalyst exhibited an enhanced photocatalytic activity for the degradation of tetracycline (TC) compared to that of a bare Bi3TaO7 catalyst. The 1 wt % Ag-loaded Bi3TaO7 sample showed the highest photocatalytic efficiency for TC degradation (85.42%) compared with those of the other samples. The enhanced photocatalytic activity could be ascribed to the synergistic effect of the surface plasmon resonance caused by Ag nanoparticles. Electrochemical impedance spectroscopy demonstrated that the incorporation of silver nanoparticles onto the Bi3TaO7 surface promoted the separation of photogenerated carriers. In addition, an electron spin resonance (ESR) and trapping experiment revealed that the photoinduced active species hydroxyl radical and superoxide radical were the main active species in the photocatalytic process of TC degradation. The photocatalytic reaction mechanism was discussed by active species trapping and ESR analysis.