Ranking entities on the basis of users’ opinions

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• 作者：Shariq Bashir
• 关键词：Opinion ; Based Entity ranking ; Social web ; Opinion analysis ; Machine learning ; Information retrieval
• 刊名：Multimedia Tools and Applications
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：76
• 期：1
• 页码：59-81
• 全文大小：
• 刊物类别：Computer Science
• 刊物主题：Multimedia Information Systems; Computer Communication Networks; Data Structures, Cryptology and Information Theory; Special Purpose and Application-Based Systems;
• 出版者：Springer US
• ISSN：1573-7721
• 卷排序：76

文摘

Online opinions are one of the most important sources of information on which users base their purchasing decisions. Unfortunately, the large quantity of opinions makes it difficult for an individual to consume in a reasonable amount of time. Unlike standard information retrieval problems, the task here is to retrieve entities whose relevance is dependent upon other people’s opinions regarding the entities and how well those sentiments match the user’s own preferences. We propose novel techniques that incorporate aspect subjectivity measures into weighting the relevance of opinions of entities based on a user’s query keywords. We calculate these weights using sentiment polarity of terms found proximity close to keywords in opinion text. We have implemented our techniques, and we show that these improve the overall effectiveness of the baseline retrieval task. Our results indicate that on entities with long opinions our techniques can perform as good as state-of-the-art query expansion approaches.