Buildings behaving badly: a behavioral experiment on how different motivational frames influence residential energy label adoption in the Netherlands

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• 作者：Jillian Student ; Elissaios Papyrakis…
• 关键词：Building energy efficiency ; Energy conservation ; Energy efficiency ; (Residential) energy label ; Motivating conservation behavior ; Motivational (message) framing ; Social norms ; The Netherlands
• 刊名：Journal of Housing and the Built Environment
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：32
• 期：1
• 页码：107-132
• 全文大小：655KB
• 刊物类别：Earth and Environmental Science
• 刊物主题：Human Geography; Geography, general; Landscape/Regional and Urban Planning;
• 出版者：Springer Netherlands
• ISSN：1573-7772
• 卷排序：32

文摘

Heating buildings contributes to approximately 36 % of Europe’s energy demand and several EU member states have adopted mandatory energy labels to improve energy efficiency by promoting home weatherization investments. This paper focuses on the perception of the energy label for residential buildings in the Netherlands and the role of different frames (egoistic, biospheric and social norms and neutral frames) in motivating adoption of energy labels for housing. We used a behavioral email experiment and an online survey to investigate these motivational factors. We find that biospheric frames are weaker than the other three motivational frames in terms of engaging interest in the energy label, but that the biospheric frame results in higher willingness to pay (WTP) for the energy label. We also find that age (rather than income) correlates with higher WTP for home energy labels.