Market analysis and forecast of smartphones---Blackberry.

详细信息   

• 作者：Sakhamuri ; Abhaya.
• 学历：Master
• 年：2008
• 导师：Marsh, John,eadvisor
• 毕业院校：State University of New York
• ISBN：9781109566543
• CBH：1478380
• Country：USA
• 语种：English
• FileSize：3287087
• Pages：71

文摘

The Telecommunications market has been evolving since the time of its advent. The blend of computing and telecommunications has taken the standards of communication to great heights. Mobile unified messaging systems, known as Smartphones in the consumer segment, have set new standards with their features and functionality. Smartphones set new standards for functionality in the telecommunications market. There has been tremendous amount of research work in this technology, and the resulting revenue generated has been overwhelming. New advances in this field have been greatly accepted and appreciated in the consumer market. Thus it is interesting to study the ever-evolving Smartphone technology and its market. Smartphones have made a huge impact on consumers and this has resulted in many vendors offering competitive services across the globe, usually partnering with carriers. It is clear that the Blackberry Smartphone is regarded by the market research firms as the most reliable and number one selling Smartphone. However, the recent introduction of the Apple iPhone provides a serious challenge to the Blackberry as the leader in this market. This document presents a detailed analysis of the technology behind a successful Smartphone, and attempts to shed light on how the market will evolve during the next year or two. Various features and functionality which have won over the consumer segment are analyzed and documented. The major role played by the carriers in providing services that go hand-in-hand with the 3G version of these handhelds is explained. Today Smartphones are seeing market growth because they include the popular e-mail feature of PDAs, and the email features have improved considerably. This document also presents a detailed description of how the e-mail features on Smartphones work. For the Blackberry, what is it that brings so much success and makes it stand apart in the market? This question is addressed by comparing and contrasting technological details. A technical account is given of the future features expected to be available on Smart phones. Existing and the new protocols that support a Smartphone are also detailed. The document also throws light on the lawsuit that momentarily shook the leader in the Smartphone business. Coming to the business front of the Smartphone market, this document puts forth an analysis of the North American Smartphone market for the three years 2006 - 2008. The analysis of how the market share for Smartphone gradually grew has been presented with substantial statistics. What makes this analysis informative is the quarter-by-quarter approach towards the market positioning of the competing Smartphone titans during the recession year 2008. The main purpose of this document is attained through a detailed and a well supported forecast of the future of Blackberry: Will it retains its position as a market leader in the U.S Smartphone segment?